Field Marketing Manager

Way Security•Costa Mesa, CA

11d•Remote

About The Position

Way Security is seeking a Field Marketing Manager to drive pipeline generation through strategic event execution. This role involves managing a significant budget and making a young brand highly visible in a competitive market. The Field Marketing Manager will be responsible for end-to-end ownership of the field calendar, including major conferences, private dinner roadshows, community events, and partner co-events. The goal is to create impactful activations that generate meetings, SQLs, and opportunities. The role requires close collaboration with various internal teams and external vendors, with a focus on generating meaningful conversations and gathering market intelligence from event attendees.

Requirements

4+ years of field or event marketing experience in B2B tech.
Experience in cybersecurity is a plus.
Familiarity with the cyber events circuit and associated costs.
Proven ability to make a small brand look bigger than its booth and explain how.
Experience owning events end-to-end, including post-event follow-up and recap writing.
Proactive in identifying and addressing issues.
Detail-oriented, especially under pressure, managing multiple logistical elements simultaneously.
Visibly active on LinkedIn, with a history of using personal posts to drive event attendance.
Comfortable working with an Israel-based team, with overlapping work hours.
Willingness to be on-site at medium and large events, with approximately 30% travel during peak seasons.
Proficiency in using AI tools for lists, personalization, and follow-up in daily workflows.

Nice To Haves

Experience in cybersecurity events circuit.

Responsibilities

Own the field calendar end to end, including tier-1 conferences, private-dinner roadshows, cocktails and community formats, and partner co-events.
Set event goals such as meetings booked and attended, SQLs, and opportunities.
Create impactful event activations that make Way impossible to miss and generate buzz.
Run medium and large events on-site, managing target lists, invite flows, logistics, booths, budgets, on-site execution, and executive prep.
Engage in meaningful conversations on the event floor, gathering insights from buyers to inform future messaging.
Run the private-dinner program, owning the brief, target list, goal, and recap, while working with specialist vendors.
Manage and negotiate with vendors and agencies, treating the budget as if it were personal.
Collaborate directly with founders, sales, BDRs, product marketing, GTM engineers, and vendors.
Handle tasks independently and know when to involve the team.