Field Marketing Manager

Growth - SC, Greenville • Greenville, SC

4d • Hybrid

About The Position

The passionate and resourceful Field Marketing Manager will develop and execute marketing initiatives on behalf of Beaver Creek Lodge, Grand Bohemian Lodge Greenville and Grand Bohemian Lodge Asheville. This individual will work across digital marketing, social media, PR, creative services, website management, partnerships, programming, and guest-facing messaging — to drive brand awareness and outstanding results at each market they support. The Field Marketing Manager will work cross-functionally with on-property department leads (Operations, Sales, F&B, Events) as well as with corporate marketing, revenue, and Digital Marketing teams to ensure each property's brand presence is fully maximized in its local market.

Requirements

• Minimum of three to five (3-5) years of marketing experience, preferably within a hospitality or multi-property environment – required.
• Demonstrated experience developing and executing marketing plans – required.
• Skilled in the use of Microsoft Office applications, including Excel and Word – required.
• Ability to work effectively cross-functionally with Operations, Sales, and F&B teams at each property.
• Strong creative sensibility, including comfort directing content development.
• Strong project management skills, with the ability to manage multiple concurrent initiatives and travel schedules.
• High attention to detail.
• Strong relationship management skills, with the ability to build and manage relationships with agencies, local partners, and on-property teams.
• Strong written, verbal, and interpersonal skills.

Nice To Haves

• Experience managing PR and/or social media agency relationships – preferred.
• Experience coordinating photography/video content shoots – preferred.

Responsibilities

• Develop and execute comprehensive marketing plans tailored to each supported property's local market, brand positioning, and business goals to ensure strategies are executed.
• Manage multiple concurrent marketing initiatives across properties, ensuring timelines, budgets, and stakeholders remain aligned.
• Identify relevant contacts across local businesses, music, arts, fashion, and design communities in each market to develop strategic marketing partnerships, promotions, and programs that enhance the property's brand, attract new guests and build on the guest experience.
• Maintain property talking points, coordinate media opportunities / image requests, and provide relevant, innovative programs for ongoing and seasonal news.
• Manage each property's social media agency, supplying ongoing information, overseeing content calendars, photo/video shoots, influencer stays and press amplification.
• Work with the Creative/Brand teams to develop branded materials and property content — including signage, in-room TV content, key cards, collateral, photography, and video.
• Develop seasonal packages and work with Operations to execute.
• Manage each property website's content management system to ensure information accuracy.
• Supply Complex Digital Marketing Director with relevant information for campaign planning across all digital channels.
• Partner with on-property teams — F&B, Events, Sales and Operations to maximize pre-arrival, in-house and post-stay experiences.
• Attend on-property manager meetings to communicate strategies, tactics, and measurable results to each hotel team.
• Implement regular tracking to identify and report on results for all marketing initiatives.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed