Field Marketing Manager

White Cap

1d•Remote

About The Position

Responsible for playing a pivotal role in executing White Cap’s go-to-market strategy at the regional level. Drives brand awareness, customer engagement, and profitable sales growth through high impact localized marketing initiatives that align with our Blueprint for Growth. Plays a key strategic role in increasing brand adoption and growing market share by developing and executing targeted strategic campaigns, branch-level activations, supplier training, community outreach, and trade show and conference participation, while ensuring a seamless and consistent customer experience across all touchpoints.

Requirements

Typically requires a bachelor’s degree and 10+ years of experience in a related field OR MS/MA and generally 8+ years of experience in a related field.
Maintains expert knowledge in area of responsibility with a strong understanding in adjacent areas for the development of creative solutions.
Strong project management experience with financial and budget knowledge.
Strong understanding of digital marketing, content strategy, brand management, and demand generation principles.
Demonstrated ability to translate data and insights into actionable marketing strategies and recommendations.
Excellent communication, collaboration, and relationship-building skills.
Proficient in Microsoft Office suite of products.

Nice To Haves

Demonstrated history of managing multiple high -impact projects simultaneously in a fast-paced, field-based environment.
Direct experience applying B2B omni-channel marketing principles and customer engagement across the full lifecycle.
7+ years of progressive marketing experience including both strategic and direct execution, including experience in field marketing, regional marketing, or sales support management roles in a decentralized market, preferably in B2B or distribution environments.
Experience supporting or partnering with field teams to localize campaigns and drive engagement.
Experience collaborating with supplier partners is a plus.

Responsibilities

Partner with local sales leaders to identify and build strategy and initiatives with high-impact opportunities to engage customers and prospects in-market.
Serve as a connector between functional marketing, Trade Expansion and Engineered Solutions teams and Field Leadership to align on the execution, planning and execution of localized customer-facing events, supplier participation, and community engagement initiatives that drive foot traffic and sales at branch location to support regional sales goals and market growth.
Serve as a brand ambassador for White Cap and our supplier partners at local trade shows, industry events, and association meetings.
Support new branch openings, relocations, acquisitions, and strategic initiatives with tailored marketing support.
Align marketing priorities with White Cap objectives, sales targets, field needs and use market insights and performance data to inform strategy, positioning, and resource allocation.
Provide feedback from the field to inform national marketing strategies and customer experience improvements.
Ensure all field marketing initiatives align with White Cap’s omni-channel strategy, delivering consistent and connected customer experience across physical branches, digital platforms, and sales channels.
Collaborate with the Omni Channel team to amplify local campaigns through digital marketing, email, social media, and e-commerce platforms.
Track and report on the effectiveness of field marketing activities, including ROI, customer acquisition, retention, frequency, and engagement metrics.
Use data to continuously improve campaign performance and inform future planning.
Build and maintain strong relationships with key supplier partners and field leadership to co-develop marketing programs that enhance brand visibility and drive mutual growth.
Maximize supplier marketing funds through strategic planning, execution, and post-event reporting.