Field Marketing Manager

Cockroach Labs•Austin, TX

11d•Hybrid

About The Position

Cockroach Labs is seeking an experienced, high-energy Field Marketing Manager to join the Field Marketing team in North America. This role is primarily responsible for executing events and targeted ABM programs across US regions, aiming to generate engagement and leads within target accounts. The Field Marketing Manager will leverage their expertise to manage and execute these programs to maximize return on investment, directly impacting the company's ability to connect with target audiences, generate leads, and drive sales. The role involves working on a variety of events, including large sponsored third-party events, small roundtables, and seminars, with a focus on continuous improvement and evolution of event strategies. The Field Marketing Manager will partner with Field Marketing and the broader Go-To-Market (GTM) team to execute and shape regional event and ABM programs.

Requirements

Strong project management skills with the ability to manage multiple events and campaigns simultaneously.
Excellent communication and interpersonal skills, with ability to collaborate effectively with Sales leaders, the wider GTM team, and internal marketing teams.
Proficiency in marketing automation tools, CRM software (e.g., Salesforce), and event management platforms.
Creative problem-solving abilities and a keen attention to detail.
Ability to work independently and take initiative in a fast-paced environment.
Analytical mindset with the ability to interpret data and adjust strategies accordingly.

Responsibilities

Execute and shape the regional event and ABM program, partnering with Field Marketing and the broader GTM team.
Plan, coordinate and execute regional events such as 3rd party conferences, in-person happy hours, roadshows and roundtables often with Partners (ISVs, IBM and Global Providers).
Manage event logistics including venue selection, swag, prize draws and promotional materials.
Collaborate with the design team to develop compelling event collateral, including signage, handouts, and social media assets.
Manage the relationship with event-related vendors, such as the swag vendor.
Coordinate pre- and post-event activities including social media strategy, lead capture, and lead upload.
Partner with the SDR team to ensure reps are fully briefed and prepared to follow up effectively and maximize ROI.
Track campaign success and ROI.
Regularly analyze market trends and competitor activity to identify new event formats, ABM strategies, and emerging engagement models.
Proactively experiment with AI tools and emerging tactics to sharpen ICP targeting and drive process efficiencies.
Own program spend and campaign ROI reporting, regularly sharing results and recommendations with the broader marketing team.