Field Marketing Manager

Instrumentl • Oakland, CA

3d • $121,500 - $145,000 • Remote

About The Position

Instrumentl is looking for a Field Event Marketing Manager to own and execute our conference and field event program end-to-end. You'll be the driving force behind how Instrumentl shows up in person from evaluating which events to attend, to planning logistics and creative concepting, to making sure every booth, happy hour, and touchpoint generates real pipeline impact.
This is an important IC role within the company for someone who has run the full event lifecycle multiple times over, can juggle moving pieces across vendors and internal teams, and knows how to connect on-the-ground execution back to strategic and revenue outcomes. You'll be a key voice across Sales, PMM, Partnerships, and Virtual Events, bringing field intelligence into the teams who need it most.
This is a remote role, but you must be based in the SF Bay Area. You'll occasionally need to be on-site as needed to receive and reship event materials between conferences, so local proximity to the office is required.

Requirements

• 4–7 years of B2B event marketing experience in a SaaS or tech environment
• A track record of owning successful conference and trade show programs end-to-end including event prioritization, budget management, cross-functional coordination, vendor partnership, onsite logistics and ownership of business outcomes
• Comfort operating in a fast-moving startup environment; you're equally capable of thinking strategically and setting up the booth kit
• You bring a spirit of operational rigor and continuous improvement; you're always looking for ways to make the next time better and have an eye for efficiency
• Ability to travel up to 30% of the time

Nice To Haves

• Experience working with or selling into nonprofits, or familiarity with the grants management space
• Experience with startups or demonstrated ability to build and scale event programs from scratch, including creating playbooks, processes, and repeatable frameworks
• Experience marketing to a mission-driven buyer or community
• Experience leading owned event formats (roundtables, partner events, community events, etc)

Responsibilities

• Own the research, evaluation, and recommendation for which conferences and field events Instrumentl should invest in
• Build and maintain the event calendar aligned with marketing and revenue goals
• Develop a clear POV on where we show up, why it matters, and what success looks like for each event
• Track spend against approved budgets, flag overages or savings opportunities, and ensure strong ROI discipline across the events portfolio
• Drive every phase of conference execution: securing booth and sponsorship opportunities, managing organizer relationships, coordinating registrations, cross-functional preparation and coordination, swag and shipping
• Build repeatable event playbooks and process documentation so the program scales smoothly with clear expectations for involved teams
• Partner with Sales, RevOps, PMM, Partnerships, and Virtual Events to drive registrations, coordinate co-marketing opportunities, build pre-event outreach sequences, and create post-event nurture campaigns that extend reach across channels
• Plan and execute conference-adjacent opportunities including happy hours, dinners, and gatherings that deepen relationships with prospects and customers outside the exhibit hall
• Manage relationships with event organizers, venues, A/V providers, swag vendors, and logistics partners
• Negotiate contracts and sponsorship packages to maximize value
• Help define what Instrumentl's in-person event presence should look like outside of conferences, including developing repeatable event formats, audiences, cadences, and goals
• Bring a strategic POV on how in-person events can deepen relationships with customers, advocates, and prospects in ways other channels can’t
• Own the program end-to-end: venue sourcing, guest list curation, invite campaigns, onsite hosting, internal team briefing, and post-event follow-up
• Build the playbook from scratch (city selection, format templates, budget guardrails) so the program is repeatable and scalable from day one
• Track engagement outcomes and surface qualitative insights to Product, Marketing, and Partnerships to continuously refine the program
• Own the lead capture process at events including badge scanning, QR codes, intake forms; ensure clean, timely handoff of attendee data to RevOps and Sales
• Track event performance against pipeline goals, including leads generated, meetings booked, opportunities influenced, and cost efficiency
• Produce post-event recaps with actionable insights and recommendations including capturing on-the-ground intelligence on customer sentiment, competitive presence, and market trends that inform PMM, Product, and Leadership teams
• Serve as the field intelligence function for the company, synthesizing what you're hearing and seeing at events into a regular loop with Sales, PMM, and Partnerships
• Own the narrative on which in-person events are working, and why
• Stand up and manage conference and in-person event Slack channels, schedule and facilitate kick-off meetings, and keep cross-functional stakeholders informed and aligned throughout the planning cycle
• Proactively flag dependencies, blockers, and learnings across teams

Benefits

• 100% covered health, dental, and vision insurance for employees (50% for dependents)
• Generous PTO, including parental leave
• 401(k)
• Company laptop and home-office stipend
• Bi-annual company retreats

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed