Field Marketing Manager

Pelico•Miami, FL

73d•Hybrid

About The Position

As a Field Marketing Manager, you will own Pelico's event strategy end to end — turning events into meaningful growth levers. You'll shape how we show up in the market: with precision, impact, and the Pelico brand at the forefront.

Requirements

3-5 years of experience in marketing, events, or project coordination
Very organized and detail-oriented
Strong execution and coordination skills
Comfortable working with multiple stakeholders (Sales, Marketing, external vendors)
Hands-on and proactive

Responsibilities

Build the Event Strategy: Define the event roadmap and budget in alignment with brand and business objectives, Design exclusive Pelico events to deepen relationships with key prospects and customers, Conduct market research to identify the right opportunities and understand audience preferences, Stay ahead of industry trends to continuously sharpen our event approach.
Drive End-to-End Event Execution: Own full project management for each event: timelines, logistics (booth setup, catering, shipping), and on-site coordination, Collaborate with Sales, Partnerships, and Customer Operations to align on goals and preparation, Work with external agencies and vendors, including budget negotiation, Lead the creation of all event assets: booth design, demos, videos, one-pagers, pitch decks, and keynote content, Maintain strict budget control across all events.
Maximize Impact & Performance: Drive event attendance through multi-channel campaigns (email, social, website, trade show platforms), Manage lead follow-up post-event and track KPIs: leads, meetings, and pipeline generated, Measure ROI and run post-event debriefs with Sales to turn insights into action.