Field Marketing Manager

Squint•San Francisco, CA

2d•Onsite

About The Position

Squint is at an inflection point: we have a product that genuinely transforms how industrial work gets done, a growing roster of enterprise customers, and a go-to-market motion that needs to match that ambition. Events are one of our highest-conviction channels – the people who buy Squint go to these conferences and a great field marketer changes what those conversations look like. We're hiring our first dedicated Field Marketing Manager to own Squint's events program end-to-end: strategy, execution, content, and the GTM rhythms that turn event interactions into pipeline. You'll inherit an active calendar of 15+ events across conferences, trade shows, intimate executive roundtables, and hosted dinners, and you'll be expected to take ownership immediately: strengthening what's already working, building what isn't and inventing new plays for an events strategy that's uniquely Squint's. You'll have real ownership, a clear line to revenue, and the opportunity to build something that scales with the company.

Requirements

Field Marketing Experience: You've run an event program at a B2B company — not just executed events, but made the strategic and creative decisions about how a company shows up.
Builder's Instincts: You're excited by the blank-page problem. We have a solid foundation and a lot of room to build — on content strategy, on brand differentiation at events, on the SDR/sales collaboration that will deliver results. You've built programs from rough scaffolding before and you know what good looks like at the other end.
Rigor around Measurement: Events are a channel that often requires taking some big bets. So we need someone who brings as much clarity and rigor as possible to those bets. You track the right things, build the attribution logic, and can articulate why the program is working (or not).
High Operational Throughput: You'll be coordinating cross-functionally, managing a dozen vendor relationships, and still having the cognitive bandwidth to think strategically. You're not someone who needs things to slow down before they can do their best work.
Customer Curiosity: You place disproportionate focus on showing up authentically, and have the proven habits that help you learn your way into a customer community.
Collaboration and Communication: The person who succeeds here will build trust in GTM and beyond. They will know how to equip teammates with the playbooks and resources they need, to make adherence and attention to detail a shared win.

Nice To Haves

While not a requirement, it’s a bonus if you’ve worked with industrial customers before.

Responsibilities

Events Strategy and Roadmap: You'll determine which events Squint attends, which we host, how we show up, and how we measure success. Our current mix spans trade shows, smaller executive sessions, 1:1 meeting programs, and a slate of hosted events Squint runs from end to end.
Brand Presence: You'll make our presence premium, differentiated, and unmistakably Squint. That means thinking about booth design, demo experience, swag, and the moments that stick, not just logistics.
Content and Enablement: You'll build the content infrastructure around events: talk tracks and slides for on-stage presentations, demo scripts and run-of-show for booth staff, customer case study materials for panels, and pre/post-event social content. You'll also prepare our team members to represent Squint well so that every person at a booth knows what they're there to do.
Sales Coordination: You'll guide the pre-event outreach plan, post-event nurture strategy, and ensure all roles and responsibilities are clear. You won't be doing this work yourself; you'll be building the playbooks, monitoring adherence, and treating the pipeline outcomes of every event as your own responsibility.
Lead Generation Accountability: You'll own a quarterly lead target across our primary verticals: manufacturing, field services, and utilities. The target will reflect the mix of event types in a given quarter.
Operations and Vendor Management: You'll manage logistics, contracts, booth vendors, event platform contacts, and internal coordination across an annual calendar and budget. For you, no detail is too small because you know that every detail is in service of an exceptional event.