Field Marketing Manager

CADDi • Chicago, IL

6d • Onsite

About The Position

CADDi is looking for a Field Marketing Manager to own the company's entire field and event marketing strategy and execution. This role involves managing a high-volume annual trade show calendar (12+ events per year) across North America, overseeing a contractor, and managing a complex vendor ecosystem. The Field Marketing Manager will be the primary architect of CADDi's market presence at trade shows, industry conferences, executive dinners, association events, and owned programs. This is a senior individual contributor role that works closely with sales leadership to set KPI goals, generate qualified pipeline, and ensure each event has a clear pre, on-site, and post-game plan. While the role directs one logistics contractor during high-volume periods, it is not a people management position.

Requirements

• 6–8 years of field marketing or event marketing experience in a B2B SaaS environment, with a track record of independently owning programs.
• Experience managing a high-volume annual event calendar (10+ events per year) across multiple cities and formats.
• Demonstrated ability to manage external vendors and direct contractors or agency partners
• Proven pipeline impact from field programs: you can speak to lead numbers, conversion rates, and pipeline contribution.
• Budget ownership experience, including vendor contract negotiation and internal approval navigation.
• Strong cross-functional communication skills — you're comfortable coordinating with sales leaders, designers, content teams, finance, and legal simultaneously.
• Proficiency in HubSpot or equivalent MAP and Salesforce or equivalent CRM.
• On-site availability in Chicago.

Nice To Haves

• Background in manufacturing, supply chain, or industrial SaaS.
• Experience managing industry association or membership relationships.
• ABM program experience.
• Familiarity with event tools and platforms: Freeman, Skyline, Veloxity, Canva, Asana, Eventbrite, or similar.
• Experience planning executive or customer entertainment events alongside a field sales team.

Responsibilities

• Own end-to-end planning and execution across a calendar of 12+ annual events — trade shows, conferences, executive dinners, webinars, association events, and CADDi-hosted programs.
• Manage multi-city event logistics simultaneously, including booth build, shipping, labor coordination, lead retrieval, and on-site execution.
• Develop pre-game briefs and post-game reports for every event; run pre-game and post-game meetings with the sales team.
• Set per-event KPI goals (lead targets, pipeline contribution) in collaboration with sales leadership; track and report on performance.
• Own the full vendor ecosystem: booth vendors, AV and demo screen providers, freight and logistics, print vendors, and agency partners.
• Direct a logistics contractor to support execution during high-volume periods; scope work, manage deliverables, and ensure alignment across events.
• Negotiate contracts, manage approvals through internal legal and finance workflows, and ensure payments are processed on time.
• Lead the customized 1-pager production process for major shows: coordinate with content and design teams to produce account-specific materials tailored to each prospect.
• Manage event inventory such as branded merchandise, display materials, signage, and experiential assets - ensuring stock levels, quality, and readiness ahead of each show.
• Partner with sales leadership to ensure the right Account Executives and Business Development Reps are assigned to each event and prepared with the right materials and goals.
• Actively manage CADDi's industry association memberships, leverage membership networks for owned-event promotion, co-marketing opportunities, and community building in the manufacturing space.
• Plan and execute executive engagement events (e.g., Millennium Alliance dinners) and customer entertainment programs (e.g., Suite events) from logistics through post-event follow-up.
• Align with the marketing team and sales on guest targeting, outreach communication, and post-event lead progression to maximize ROI from executive programs.
• Design and execute multi-channel promotional campaigns (email, LinkedIn, social, partner channels) to drive attendance and engagement for each event.
• Coordinate with content, design, and digital marketing teams to ensure all event materials and activations are on-brand and on-time.
• Work with the marketing team to develop a pre, on-site, and post-event marketing plan for every program.

Benefits

• 100% company-covered employee comprehensive health insurance, including medical (UnitedHealth), dental (Principal), and vision (VSP)
• Competitive stock options plan
• 401k plan, featuring a generous 4% company match starting on day one
• 15 days of paid time off
• five dedicated sick days
• ten company holidays
• Delicious company lunches
• Engaging events
• Healthy drinks and snacks
• Quarterly events and holiday gatherings
• Opportunities to join professional organizations
• Attend industry conferences
• Participate in various learning initiatives
• Commuter and parking benefits
• Referral bonuses

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed