Field Marketing Manager – Deep Brain Therapies

Abbott • United States of America : Remote, CA

8d • $99,300 - $198,700 • Remote

About The Position

Abbott is a global healthcare leader focused on helping people live more fully at all stages of life through its diverse portfolio of life-changing technologies. The Neuromodulation business, specifically, offers implantable devices compatible with mobile technology to treat chronic pain and movement disorders. This Field Marketing Manager role supports the U.S. Deep Brain Therapies (DBS) portfolio, acting as a crucial link between Sales and Marketing to translate national strategies into regional execution. The position requires a strategic, field-driven marketing leader who can partner with field teams, key opinion leaders (KOLs), and cross-functional stakeholders to drive therapy adoption, account growth, and market development. This role is suited for individuals who thrive in dynamic environments, enjoy direct customer interaction, and possess both clinical credibility and commercial acumen.

Requirements

• Bachelor’s degree in Business Administration, Marketing or equivalent.
• Minimum 5+ years’ experience working in healthcare, life sciences, or technology-based products.

Nice To Haves

• Experience in the medical device industry, particularly with complex, technology-driven portfolios.
• Familiarity with hospital workflows and systems, including exposure to imaging ecosystems such as PACS.
• Advanced degree preferred (PhD strongly preferred) with ability to engage credibly in clinical and technical discussions.
• Demonstrated success designing and executing scalable marketing programs across diverse customer segments.
• Strong customer-facing presence, with excellent interpersonal, communication, and presentation skills.
• Proven ability to influence and collaborate effectively within a matrixed, cross-functional organization.
• Entrepreneurial mindset with a high level of ownership, initiative, and resourcefulness.
• Experience managing projects with multiple stakeholders, including budget ownership and milestone tracking.
• Analytical proficiency with tools such as Excel, PowerPoint, and Power BI, with ability to translate data into strategy.
• Ability to prioritize, multitask, and execute in a fast-paced, evolving environment.

Responsibilities

• Lead field execution of strategic marketing initiatives to achieve revenue, growth, and market penetration goals across DBS.
• Serve as the voice of marketing in the field, ensuring alignment between national strategy and regional needs.
• Partner with sales teams to ensure effective deployment of products, programs, and educational initiatives to HCPs and patients.
• Design and execute regionally tailored marketing campaigns based on local market dynamics.
• Analyze performance metrics (e.g., account growth, program effectiveness, win/loss trends) and optimize strategies accordingly.
• Drive patient and physician engagement programs, including partnerships with Patient Advocacy Groups.
• Build and maintain strong relationships with KOLs, top accounts, and industry stakeholders.
• Lead local marketing initiatives end-to-end, including planning, execution, measurement, and optimization.
• Translate data and insights into actionable strategies to improve targeting, messaging, and program ROI.
• Provide competitive intelligence and field insights to inform product marketing and commercial strategy.
• Support local launches and limited market releases, including reporting and performance tracking.
• Engage in continuous market learning through customer visits, conferences, and research.
• Ensure compliance with all FDA regulations, company policies, and quality standards.

Benefits

• Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year.
• An excellent retirement savings plan with a high employer contribution.
• Tuition reimbursement, the Freedom 2 Save student debt program, and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior