Field Marketing Manager

Rise ComQi•Kansas City, KS

5d•Remote

About The Position

Rise Vision is seeking a Field Marketing Manager to join their team. This is a fully remote role that requires approximately 50% travel. The Field Marketing Manager is responsible for attending events and generating qualified leads from resellers, end users, and partners. The goal is to educate target industries on the benefits of digital signage and Rise Vision, positioning the company as a ready-to-buy solution. This involves managing and validating the ROI of various demand generation tactics such as customer visits, lunch and learns, networking events, reseller and partner campaigns, events, and incentives. The role requires close coordination with the Channel Sales Manager, Account Executives, customer success, and marketing teams to manage the events calendar, including promotion and logistics. The Field Marketing Manager must be a product expert on Rise Vision, understand the revenue strategy, BrandScript, and customer needs, ensuring a consistent brand message. Data analysis of events and campaigns is crucial for providing feedback to improve the revenue strategy. This role reports to the CRO.

Requirements

1-2 years of experience as a Field Marketing Manager.
Energetic, adaptable, and enthusiastic about working in a fast-paced, event-driven environment.
Willing and able to travel, including spending multiple weeks on the road attending consecutive industry events and trade shows.
Comfortable managing the demands of frequent travel, changing schedules, and back-to-back events while maintaining a positive and professional attitude.
Thrives in highly interactive environments and enjoys representing the company at events and engaging with prospects, customers, and partners.
Excellent problem-solving and critical thinking skills.
High attention to detail and organizational skills.
Strong communication and presentation skills.
Ability to work independently and as part of a team.

Responsibilities

Attend events and generate qualified leads from resellers, end users, and partners.
Educate target industries on digital signage and Rise Vision.
Manage and validate the ROI of demand generation tactics and processes.
Coordinate with Channel Sales Manager, Account Executives, customer success, and marketing teams on the events calendar.
Manage all promotion and logistics for events.
Ensure marketing, sales, resellers, and partners understand the impact of each event and campaign.
Act as a product expert on Rise Vision, understanding the revenue strategy, BrandScript, and customer problems.
Maintain a consistent message across all created content using BrandScript, writing style, and brand guidelines.
Analyze data from events and campaigns to validate their effectiveness.
Provide feedback and suggestions to improve the revenue strategy based on data analysis and customer feedback.
Meet with AEs bi-weekly to discuss plans for field and/or with the channel.
Research events and define a scorecard/goals for each event in collaboration with AE.
Own end-to-end event logistics and coordination.
Travel to events to do setup and tear down of booths and support AE.
Identify and collaborate with partners for shared booth space or providing software for other booths.
Manage onsite lead capture processes and ensure timely sync with Hubspot for high intent SQLs.
Inventory and distribute marketing collateral, and promotional "swag."
Create content during events to promote on socials (photos, videos, testimonials, etc).
Manage budget for field & reseller activities.
Work with the Lifecycle Marketing Manager on outbound campaigns tied to events (pre- and post-show follow-ups).
Work with the Senior Growth Marketing Manager/team for social media posts per event.
Work with the Senior Growth Marketing Manager to update email signatures.