Field Marketing Manager

Mintlify•San Francisco, CA

About The Position

We're on a mission to empower builders. Massive reach: Our docs platform serves 100 million+ developers every year and powers documentation for 18,000+ companies, including Anthropic, Microsoft, PayPal, Spotify, Coinbase, X, and over 20% of the last YC batch. Small team, huge impact: We recently passed 50 employees, and are backed by A16Z, BCV, and YCombinator, with each new hire shaping the company’s trajectory. Culture of slope over y-intercept: We value learning velocity, grit, and unapologetically unique personalities. We grew in value faster than headcount and we’re looking to align the two quickly.

Requirements

4-7 years in field marketing, event marketing, or demand generation with a significant events component, with at least 2 years at a B2B SaaS company
Data-driven decision making. Does not just run events because "we always go to this conference." Uses pipeline data, lead quality analysis, and cost-per-lead metrics to inform event selection and investment. Can push back on events that don't align with strategy, work with sales team to align events with goals, and can clearly communicate event ROI (or lac thereof) to leadership
Experience personally owning the full lifecycle of events, from strategy and budget to logistics and post-event analysis. Not just someone who "helped with" events but someone who ran them
CRM and marketing automation proficiency: comfortable setting up event campaigns, tracking leads, and building attribution reports. Does not need to be an admin but can work independently in the tools
Ability to remain calm under pressure and troubleshoot quickly

Nice To Haves

Experience working at a Seed > Series B startup, particularly in the devtools space and can understand the constraints of building a function without an established process or large team
Familiarity with webinar platforms and virtual event production
Experience with ABM (account-based marketing) event strategies
Graphic design or creative direction skills for booth and event collateral
Experience with public speaking or moderating panel discussions

Responsibilities

Event strategy and planning: building an event calendar from scratch, balancing trade shows, hosted events, partner events, and webinars based on business priorities and budget
Managing contracts, logistics, vendor relationships, booth design, and on-site execution. Knows what can go wrong and plans for it, driving things forward without waiting for perfect information or approvals
Cross-functional coordination: can create clear event briefs, assign responsibilities across teams, and keep complex multi-stakeholder projects on track
Can design pre-event campaigns, audience segmentation, and post-event nurture workflows that maximize pipeline from each event
Building strong relationships with sales leadership, partner teams, product marketing, and external vendors - earning influence through reliability and results
Operational excellence with strategic thinking. Can handle the logistics of shipping booth materials while also thinking about which events will drive the most pipeline next quarter. Comfortable toggling between tactical execution and strategic planning