Field Marketing Manager

INHABIT IQ•Knoxville, TN

2d•Hybrid

About The Position

This role sits within Inhabit’s STR ecosystem, reporting to the iTrip Marketing Manager and supporting iTrip exclusively. The ideal candidate is a well rounded marketer with experience in driving revenue and growth in the short-term rental industry, through omni channel marketing. The Field Marketing Associate Manager owns a portfolio of assigned markets and serves as the primary marketing partner for those franchisees. You’ll plan and execute local marketing programs across all disciplines (brand, content, social, email, paid, SEO/website, events, sponsorships), coordinate with central marketing and Success Managers, and ensure market needs are met through on brand, on time deliverables. Experience in short term rentals or hospitality is strongly preferred.

Requirements

4 to 7 years in integrated marketing (generalist), ideally in short term rental, hospitality, or multi location/franchise environments.
Hands on skills across social, content, email, paid media, events, and basic website/SEO practices; comfort working with campaign tracking and analytics.
Proven ability to manage multiple markets with tight timelines, vendors, and budgets using standardized processes and checklists.
Strong communication and relationship building skills with internal teams and franchise stakeholders; ability to translate brand strategy into local execution
Experience with franchise or multi location marketing.
Familiarity with short term rental ecosystem and seasonality patterns.
Event calendars, portfolio trackers, and standardized folders.
CMS (WordPress)/SEO collaboration tools and analytics dashboards.
Social scheduling and email platforms.
Asana experience.

Responsibilities

Act as the day to day marketing partner for your assigned franchise markets; provide coaching, planning, and execution guidance for guest and owner marketing.
Train Franchisees on social best practices; support organic content calendars; assist scheduling; brief or traffic creative; and contribute to local content (posts, blogs, emails).
Align local emails and promotions to corporate calendars (events, booking windows, seasonality); ensure targeting, timing, tracking are in place.
Partner with central Web/SEO on local site updates, content quality, and performance; surface market insights that inform technical integrations and analytics.
Maintain proactive threads with peers, Success Managers, and Franchisees; coordinate with Franchisees to ensure brand standards and campaign cohesion.
Monitor core KPIs (bookings, owner leads, event outcomes, engagement); share insights and recommendations to optimize programs by market.
Booking and revenue growth aligned with campaign windows.
Owner lead generation performance.
Consistency and timeliness of deliverables across markets.