Field Marketing Manager - West
About The Position
The Field Marketing Manager – West is responsible for driving regional pipeline and revenue impact through the execution of field-led marketing programs aligned to Vertex’s integrated demand strategy. This role partners closely with West region Sales, Customer Success, and Partner teams to localize and activate campaigns, deliver high-impact field experiences, and accelerate deal progression. This role owns field-sourced and field-influenced pipeline for the West region and serves as the primary marketing liaison to regional sales leadership, ensuring tight alignment between go-to-market priorities and execution.
Requirements
- Bachelor’s degree or equivalent experience
- 7+ years of B2B field marketing experience in software or technology
- Proven success driving pipeline through field programs
- Strong sales partnership and stakeholder management skills
- Ability to operate in a fast-paced, growth environment
Nice To Haves
- Enterprise or upper mid-market sales support experience
- Familiarity with ABM strategies
- Experience in a matrixed, global organization
Responsibilities
- Plan and execute regional field marketing programs aligned to integrated demand campaigns
- Localize global campaign kits for West region relevance
- Execute events, executive dinners, roundtables, conferences, and customer/partner activations
- Capitalize on corporate and industry events by facilitating 1:1 meetings and follow-up programs
- Own pipeline generated from field-led and localized execution
- Partner with Sales leadership on territory and account priorities
- Track performance and optimize programs against pipeline and ROI goals
- Serve as the primary marketing partner to West region Sales leadership
- Collaborate with Demand Center, Solution Marketing, Partner Marketing, and Inside Sales
- Evangelize demand programs with regional field teams
- Capture insights from customer interactions and field programs
- Communicate regional needs back to central marketing teams
- Analyze performance by segment, vertical, and buying stage
- Manage the West region field marketing budget
- Track spend, ROI, and execution effectiveness
- Provide performance reporting and insights
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Manager
