Field Marketing Manager - Sports Marketing

Qualtrics•Dallas, TX

9d•Hybrid

About The Position

Qualtrics has an exciting opportunity for a Field Events Manager dedicated to overseeing our scaled event activations and third-party events in America. This role is crucial for executing effective event strategies that contribute directly to revenue generation. The ideal candidate will bring a wealth of event marketing knowledge and experience in B2B SaaS, showcasing a proven ability to manage both large and small-scale events that drive demand and strengthen our market position. As a member of the Americas Field Marketing and Demand Generation team, you will collaborate closely with field marketing counterparts and the regional sales team to ensure our events are strategic, well-executed, and aligned with business goals.

Requirements

Bachelor’s degree in Marketing, Business, or a related field.
6+ years of experience in event strategy execution in B2B SaaS, with demonstrated ability to manage both large and small-scale events.
Proven track record of tying event and activation efforts directly to revenue outcomes.
Strong collaborator with an ability to communicate effectively across teams.
Exceptional attention to detail and a strong focus on execution, ensuring successful events aligned with strategic objectives.
Ability and willingness to travel up to 25% of each month to ensure seamless event execution.

Nice To Haves

Experience with event management software and tools, such as Marketo, Salesforce, Asana, and Qualtrics (preferred).
Excellent copywriting skills for promotional materials, invitations, and other event-related communications (preferred).

Responsibilities

Lead the development and execution of event strategies that create new opportunities, drive deal acceleration and conversion, build key relationships, and drive revenue growth.
Think innovatively to design unique and impactful activations and events, both 1:few and 1:many, to effectively engage target audiences.
Work hand-in-hand with field marketers, sales teams, and broader marketing counterparts to implement high-touch marketing programs that align with organizational objectives.
Create and execute a comprehensive follow-up strategy for each campaign and event to enhance engagement and conversion post-events.
Manage logistics and execution for a range of virtual and in-person events, including roundtables, workshops, dinners, and third-party sponsorships and activations, ensuring every detail is meticulously handled.
Collaborate with Marketing and Revenue Operations teams to assess the effectiveness of each program through quantitative metrics, ensuring alignment with revenue goals.
Manage invoicing and accounting processes for events, ensuring accurate tracking and reporting across all regions.
Travel to selected regions and provide onsite support for key events as needed.