Field Marketing and Engagement Intern

Eatn Park Hospitality Group•Pittsburgh, PA

About The Position

The Field Marketing and Engagement Intern is a paid internship during the school semester. The role supports brand activation and execution of the field marketing roadmap at a designated account. Working with the Field Marketing team, the intern creates and executes social communications, marketing campaigns, promotions, and interactive events to help meet target goals. The intern also assists the account leader with creative requests and with understanding market trends and data that can inform decisions and results. The position promotes engagement with the campus community through digital connections and live events. The schedule is flexible to accommodate classes and other on-campus commitments, with 10–20 hours per week agreed upon with the supervisor and work carried out over at least two days per week.

Requirements

Be a current university student pursuing a degree in Marketing, Advertising, Communications, Business Management, Hospitality Management, or a related field.
Excellent written and verbal communication skills, attention to detail, and ability to learn and apply new information.
Ability to manage and prioritize multiple projects in a fast-paced environment.
Experience using social media sites, including Facebook, Twitter, and Instagram.
Fluency in Microsoft Office Suite and technological savvy.
Confident, outgoing, upbeat, and friendly personality.
Demonstrated ability to work as a team player.

Responsibilities

Partner with Field and Center Marketing partners to activate interactive marketing and promotional activities, such as pop-ups, demonstrations, and tastings, and support sales campaigns within a budget.
Work with the on-site management team to develop effective, distinctive marketing campaigns and communications that meet campus community needs.
Coordinate execution and interaction of a social media strategy designed to engage and inform target audiences.
Create physical and digital marketing materials aligned with brand specifications to promote engagement on campus and on social media platforms.
Use industry trends and feedback data to inform decisions and drive targeted outcomes.
Act as a student liaison to campus departments and organizations, and assist with Dining Committee meetings or regular feedback events to obtain guest insights.
Help plan and execute the account’s participation in campus and community events to promote awareness of dining programs, increase auxiliary sales, and strengthen brand perception.
Elevate account or client risks to the Manager and support mitigation strategies.
Support the site leader with team member engagement activities that mirror guest engagement and help close gaps.