Field Marketing and Engagement Intern

Parkhurst Dining (Eatn Park Hospitality Group)•Pittsburgh, PA

About The Position

The Field Marketing and Engagement Intern is a paid, semester-based internship supporting brand activation and execution of the field marketing roadmap at a designated account. In collaboration with the Field Marketing team, the intern creates and executes social communications, marketing campaigns, promotions, and interactive events to reach target goals. The role assists the account leader with creative requests and with understanding market trends and data to inform decisions and drive results. It also promotes engagement with the campus community through digital connections and live events. The intern works with Field and Center Marketing partners and on-site management, supports campus and community engagement, and helps promote dining programs, auxiliary sales, and positive brand perception. The position is scheduled for 10–20 hours per week over at least two days, with flexibility to accommodate classes and other on-campus commitments.

Requirements

Current university student pursuing a degree in Marketing, Advertising, Communications, Business Management, Hospitality Management, or a related field.
Excellent written and verbal communication skills.
Strong attention to detail and ability to learn and apply new information.
Ability to manage and prioritize multiple projects in a fast-paced environment.
Experience using social media sites including Facebook, Twitter, and Instagram.
Fluency in Microsoft Office Suite and technological savvy.
Confident, outgoing, upbeat, and friendly personality.
Demonstrated ability to work as a team player.

Responsibilities

Partner with Field and Center Marketing partners to activate interactive marketing and promotional activities, such as pop-ups, demonstrations, and tastings, and execute sales campaigns within budget.
Work with the on-site management team to develop unique marketing campaigns and communications that meet campus community needs.
Coordinate execution and interaction of a social media strategy designed to engage and inform target audiences.
Create physical and digital marketing materials aligned with brand specifications to promote engagement on campus and on social media platforms, as needed.
Use industry trends and feedback data to inform decisions and drive targeted outcomes.
Act as a student liaison to campus departments and organizations, and assist with Dining Committee meetings or feedback events to obtain guest insights.
Contribute to planning and executing the account’s participation in campus and community events to promote dining programs, increase auxiliary sales, and strengthen brand perception.
Elevate client or account risks to the Manager and support mitigation strategies.
Support the site leader with team member engagement activities that mirror guest engagement to close gaps.
Perform duties outside normal responsibilities when needed.