Field Marketing

DepthFirst • San Francisco, CA

2d

About The Position

depthfirst is seeking an experienced, entrepreneurial Field Marketer to establish and lead its field marketing program. The role sets the field marketing strategy and owns its execution, building brand awareness through memorable participation at large industry trade shows and generating pipeline through company-hosted events, smaller trade shows, and local events.

The Field Marketer will lead depthfirst’s first presence at Black Hat, create a repeatable and scalable event motion, and work closely with sales and partners to attract target-account attendees, secure meetings, and progress deals. The role also owns event operations end to end and develops a field playbook with reusable processes and materials.

Requirements

• 5–12 years of B2B field marketing experience, with a track record of running events that improve brand awareness and drive pipeline.
• Proven ability to own end-to-end event execution, including targeting, outreach, registration, logistics, onsite execution, and follow-through.
• Experience in a strong field marketing organization and the ability to reproduce effective practices at a startup.
• Comfort operating and executing independently.
• Strong cross-functional partnership skills, especially with sales teams (BDRs and AEs) and leadership.
• A metrics-oriented approach, including defining success, instrumenting results, and reporting clearly.

Nice To Haves

• Experience in cybersecurity.
• Partner and channel co-marketing experience.
• Experience building a field program from scratch at a high-growth startup.

Responsibilities

• Set the field marketing strategy and own its execution.
• Lead depthfirst’s first presence at Black Hat, including an experiential booth and smaller conference events designed to build awareness and pipeline.
• Develop a repeatable and scalable event program, including executive events, thought leadership events with security partners and customers, partner roadshows and co-marketing events, and regional conferences.
• Partner with BDRs and AEs to identify target accounts, secure attendance, set meetings, and advance deals after events.
• Write copy and messaging for invitations, landing pages, email sequences, reminders, and post-event follow-up.
• Manage event operations end to end, including budgeting, venue and vendor sourcing, logistics, staffing, and onsite execution.
• Create a scalable field playbook covering templates, outreach workflows, run-of-show, budget tiers, staffing plans, and reporting.

Benefits

• Competitive salary with meaningful equity.
• Health, vision, and dental insurance.
• Office lunch and dinner at the San Francisco office.
• Ownership and significant room to grow as the company scales.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed