Field Events Marketing Manager

Bedrock Data•San Mateo, CA

6d•$125,000 - $175,000•Hybrid

About The Position

Bedrock is scaling its go-to-market motion, and this role is central to our growth effort. As Field & Events Marketing Manager, you will own how Bedrock shows up in person and virtually with the accounts, partners, and communities that matter most, from an intimate CISO dinner to a fully staffed booth at Black Hat. You will build and run the programs that turn Bedrock’s category story into pipeline: regional ABM events, flagship industry conferences, channel and strategic partner co-marketing, and webinars. This is a build role. You will be establishing Bedrock’s field marketing playbook rather than inheriting one, working closely with Sales, Product Marketing, and executive stakeholders, with a clear path to grow the function as the team scales.

Requirements

5–7 years in B2B field and events marketing; this is not a first or second marketing role.
Cybersecurity or broader enterprise tech experience is strongly preferred.
Track record operating as an embedded marketing partner to a sales team, with direct ownership of pipeline-related metrics
Experience building co-marketing programs with channel/reseller partners and strategic technology partners
Comfort owning contracts, budgets, logistics, and on-site execution for events ranging from 10-person dinners to major trade show booths
Working knowledge of CRM (Salesforce), marketing automation (HubSpot or similar), and event/registration platforms
Comfort creating process and infrastructure from scratch in an early-stage environment, not just executing an existing playbook

Responsibilities

Design and run field ABM programs, including executive dinners, roundtables, and other intimate regional gatherings, that bring together prospects from Bedrock’s target account list.
Partner with Sales and SDR/BDR teams to select target accounts, drive invitations, and ensure timely follow-up with every attendee.
Curate content, format, and guest experience, including the venue, speakers, and discussion topics, appropriate for CISO and VP-level audiences.
Own Bedrock’s presence at major industry events, including Black Hat, RSA Conference, AWS re:Invent, and relevant regional conferences, from sponsorship selection through booth strategy, staffing, and on-site execution.
Manage vendor relationships, contracts, and logistics, including booth builds, shipping, lead capture and badge scanning, swag, and inventory.
Pursue speaking sessions and award submissions that build Bedrock’s visibility and credibility at target events.
Coordinate pre-event outreach and post-event lead routing and follow-up with Sales and SDR teams.
Equip and support Sales in running their own local and regional events, including happy hours, lunch-and-learns, and small-group briefings, with repeatable playbooks, templates, and event-in-a-box kits.
Brief and train the Sales team on messaging, positioning, and logistics ahead of every event.
Build and execute co-marketing programs with channel and reseller partners, such as Guidepoint, Trace3, Evotek, and similar organizations, including joint events, enablement content, and marketing development fund programs.
Serve as the marketing point of contact for partner marketing managers, aligning on shared pipeline goals.
Develop joint go-to-market and event programs with strategic technology partners, such as Snowflake, AWS, and Databricks, including co-sponsored events, joint webinars, and shared collateral.
Represent Bedrock in partner marketing planning and align Bedrock’s presence at partner-hosted flagship events, such as Snowflake Summit and AWS re:Invent.
Own the end-to-end webinar program, including topic planning, internal and partner speaker recruitment, promotion, and post-webinar nurture and follow-up.
Partner with Product Marketing on content and narrative to ensure webinars reflect Bedrock’s positioning.
Own the field marketing budget, forecast spend, track actuals, and report ROI by program.
Define and report on KPIs, including pipeline sourced and influenced, cost per opportunity, and attendance-to-pipeline conversion, for every program.
Maintain the field marketing calendar and manage the event technology stack, including CRM, marketing automation, and registration and event platforms.