Field Channel Marketing Manager
About The Position
We are seeking a results-driven Channel Marketing Manager with 5+ years of experience in channel and field marketing to drive growth across the Americas for Versa Networks. This role is focused on maximizing channel-led opportunities within the Versa ACE partner ecosystem by planning and executing end-to-end regional marketing programs, leading partner acquisition and outreach, and driving joint initiatives with VARs, MSPs, Service Providers, Distributors and TSDs. The ideal candidate will build strong partner mindshare through innovative promotions, contests, and gamification, while developing scalable channel marketing processes and managing the Americas budget. Proficiency in Salesforce (SFDC), campaign creation, and landing page development is essential, along with the ability to measure and report on marketing performance and ROI. This individual will support partner enablement through the Versa partner portal, sales tools, and monthly webinars, while collaborating cross-functionally to strengthen channel engagement and help build a high-impact channel marketing function at Versa Networks.
Requirements
- B.A or equivalent university degree (MBA advantage)
- +5 years of experience in channel marketing
- Experience with digital marketing & campaign creation
- Experience in initiating and driving (A-Z) marketing activities with clear goals/KPIs
- SFDC experience required
- Applicants must be authorized to work in the CA
Nice To Haves
- MBA advantage
Responsibilities
- Maximizing channel-led opportunities through Versa Networks ACE channel ecosystem across the Americas
- Initiating, planning, and overseeing (A-Z) regional marketing activities.
- Channel Acquisition and outreach experience.
- Joint activities with key partners, including VARs, MSPs, SP's and TSD’s.
- Winning partner mindshare through promotions, contests, and other gamification-based practices.
- Familiarity with SFDC and campaign creation.
- Knowledge and proficient in creating landing pages for events and campaigns.
- Build new and improve existing processes and practices around channel marketing.
- Managing the Americas Channel Marketing budget.
- Measure and report the effectiveness of all marketing investments/activities.
- Developing cross-organizational tools, campaigns, and programs to increase partner acquisition, improve partner enablement, and drive partner engagement.
- Support partners on Versa partner portal and maximize engagement with Versa sales tools.
- Manage monthly enablement webinars via Team’s
- Support Versa channel team with marketing-related initiatives.
- Set the foundations to building and developing the channel marketing team for the Americas.
- Proficient in creating landing pages for events and campaigns.
- Build new and improve existing processes and practices around channel marketing.
- Managing the Americas Channel Marketing budget.
- Measure and report the effectiveness of all marketing investments/activities.
- Developing cross-organizational tools, campaigns, and programs to increase partner acquisition, improve partner enablement, and drive partner engagement.
- Support partners on Versa partner portal and maximize engagement with Versa sales tools.
- Manage monthly enablement webinars via Team’s
- Support Versa channel team with marketing-related initiatives.
- Set the foundations to building and developing the channel marketing team for the Americas.
Benefits
- Competitive Salary & Incentives: We offer a competitive compensation package with and pre-IPO equity to reward your hard work and dedication.
- Health & Wellness: Comprehensive medical, dental, and vision insurance plans to ensure you and your family stay healthy and covered.
- Paid Time Off (PTO): Enjoy a generous PTO policy that includes vacation days, sick leave, and paid holidays to recharge and take care of personal matters.
- Flexible Work Environment: We understand the importance of work-life balance. Enjoy the flexibility of remote work, and hybrid option to create the work schedule that works best for you.
- Professional Development: We believe in continuous learning. Access to training, certifications, and educational resources to help you grow in your career and stay ahead of industry trends.
- Employee Recognition: We celebrate achievements both big and small, with regular recognition programs and awards that highlight your contributions to our collective success.
- Collaborative Culture: Be part of a dynamic, inclusive, and supportive team where innovation and collaboration are at the heart of everything we do.
- Parental Leave: Generous parental leave policies to support you during life's important moments.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Number of Employees
251-500 employees
