Field Channel Marketing Manager

Versa Networks•Santa Clara, CA

115d•$120,000 - $160,000•Hybrid

About The Position

At Versa Networks, we're revolutionizing the way businesses connect, secure, and optimize their networks. Our mission is to secure anywhere, anytime access to anything. As a leader in Secure SD-WAN, SSE (Secure Service Edge) and SASE (Secure Access Service Edge), we are empowering organizations across the globe to transform their IT infrastructure for the modern cloud era & AI era. Our innovative AI-powered platform and products enable enterprises to deliver a seamless, scalable, and secure digital experience, no matter where their users, devices, or applications are located. Founded by industry veterans and backed by premier venture capital firms, Versa is a market leader driving innovation and growth as it positions itself for a future IPO. We believe in fostering a culture of innovation, collaboration, and customer success. Our team is comprised of passionate, forward-thinking professionals dedicated to driving the future of networking technology. We encourage creativity, offer opportunities for growth, and provide a dynamic environment where our people can thrive and make an impact. At Versa Networks, we don’t just build products – we build relationships, elevate businesses, and shape the digital future. Join us and be part of a fast-paced, cutting-edge company that's making a real difference in how the world connects and communicates. We are seeking a results-driven Channel Marketing Manager with 5+ years of experience in channel and field marketing to drive growth across the Americas for Versa Networks. This role is focused on maximizing channel-led opportunities within the Versa ACE partner ecosystem by planning and executing end-to-end regional marketing programs, leading partner acquisition and outreach, and driving joint initiatives with VARs, MSPs, Service Providers, Distributors and TSDs. The ideal candidate will build strong partner mindshare through innovative promotions, contests, and gamification, while developing scalable channel marketing processes and managing the Americas budget. Proficiency in Salesforce (SFDC), campaign creation, and landing page development is essential, along with the ability to measure and report on marketing performance and ROI. This individual will support partner enablement through the Versa partner portal, sales tools, and monthly webinars, while collaborating cross-functionally to strengthen channel engagement and help build a high-impact channel marketing function at Versa Networks.

Requirements

5+ years of experience in channel and field marketing
Proficiency in Salesforce (SFDC)
Proficiency in campaign creation
Proficiency in landing page development
B.A or equivalent university degree
Experience with digital marketing & campaign creation
Experience in initiating and driving (A-Z) marketing activities with clear goals/KPIs
SFDC experience required
Applicants must be authorized to work in the CA

Nice To Haves

MBA advantage

Responsibilities

Maximizing channel-led opportunities through Versa Networks ACE channel ecosystem across the Americas
Initiating, planning, and overseeing (A-Z) regional marketing activities.
Channel Acquisition and outreach experience.
Joint activities with key partners, including VARs, MSPs, SP's and TSD’s.
Winning partner mindshare through promotions, contests, and other gamification-based practices.
Familiarity with SFDC and campaign creation.
Knowledge and proficient in creating landing pages for events and campaigns.
Build new and improve existing processes and practices around channel marketing.
Managing the Americas Channel Marketing budget.
Measure and report the effectiveness of all marketing investments/activities.
Developing cross-organizational tools, campaigns, and programs to increase partner acquisition, improve partner enablement, and drive partner engagement.
Support partners on Versa partner portal and maximize engagement with Versa sales tools.
Manage monthly enablement webinars via Team’s
Support Versa channel team with marketing-related initiatives.
Set the foundations to building and developing the channel marketing team for the Americas.