Channel Marketing manager

Redolent•San Jose, CA

5d•Onsite

About The Position

One of our direct client is urgently looking for Channel Marketing Manager @ San Jose, CA. As Channel Marketing Manager - Cable TV / Telecom, you are a self-starter who works cross-functionally, combines creativity with disciplined planning and execution to help drive TiVo's products through the pay-tv operator channel. You will help develop and execute general program-related and partner-related marketing campaigns and activities that help our cable TV and telecom customers educate and excite customers about their TiVo-powered entertainment services.

Requirements

Expertise in direct to consumer marketing for cable/telecom or other subscription-based services
Channel or partner marketing experience in B2B technology
Bachelor's degree in Marketing or related field
Excellent communications (verbal and written), and presentation skills
Collaborative work style, especially in a highly virtual and cross-functional environment
Strong project management skills
Highly self-motivated with strong drive to succeed
CABLE TV CHANNEL MARKETING
MARKETING
TELECOM
B2B

Responsibilities

Define and lead creation of channel marketing campaigns
Coordinate rollout of campaigns to operators, aligned with roadmap
Package up TiVo value prop, purchase drivers, research insights and messaging for operator's marketing teams
Create a training package for operator's sales teams
Manage, replace and roll out new tool for operators
Establish regular communication rhythm with operators (webinars, newsletters, etc)
Ramp new operators on marketing support available
Support operator marketing teams on an on-going basis
Support TiVo sales teams on prospects
Partner with Tech Pubs and Support Teams to package up TiVo support for upcoming releases
Collaborate with Content Partners to create launch kits for operators