Field Activation Manager

Enthuse-Marketing•Philadelphia, PA

6d•$90,000 - $120,000•Hybrid

About The Position

Enthuse is an education-led marketing agency seeking a Field Activation Manager based in Philadelphia, PA. This role is responsible for delivering impactful activations across a field unit, managing a team of 5-10 Activation Specialists. These specialists develop, promote, and deliver consumer and/or customer activations for a large portfolio of spirit brands in target on-premise accounts. Reporting to the Field Activation Director, the manager will assess and report on field activities and drive delivery against activation goals.

Requirements

College degree (4-year) or B.A./B.S. equivalent with focus on Communications, Marketing or Business strongly encouraged
Minimum 5 years of experience in the bev-alc industry
Proven strong customer relationship experience
Strong budget management skills
Knowledge of liquor laws, regulations, and rules
Excellent written and verbal communication skills
Persuasive selling and negotiation skills are required to develop and maintain strong relationships
Ability to work remotely
Ability to work flexible hours and travel on an ad hoc basis including nights and weekends required
Must have access to reliable transportation to travel to and from accounts
Desire to lead, coach, and develop a team

Nice To Haves

2-3 years people management experience preferred
Event management experience is a plus
Deep understanding of market trends and competition activity is an asset
Bilingual (English and Spanish-speaking) a plus

Responsibilities

Enforce and monitor all legal and marketing code guidelines with direct reports.
Hire, onboard, and coach local Activation team, providing mentorship, and career development.
Plan, track, and drive opportunities for team using market-level channel intelligence.
Communicate regularly with client network to align on activation activity for local team.
Manage financial responsibilities for local unit, including account support and T&E planning.
Lead key initiatives on behalf of designated team including: category knowledge and skills training, Point of Sale Management, Programming implementation, Brand, market, competitive and consumer insight curation, and Local reporting efforts.
As a local market expert, seek out opportunities within the market to leverage resources and partners for client’s brand portfolio.
Travel within the assigned territory to work with direct reports 1:1 to gain an understanding of individual successes and challenges.
Highlight team successes, drive support for local initiatives across the agency team and with local client.
Manage administrative tasks with attention to meeting agency compliance guidelines and standards.