Marketing Activation Manager

Reyes Coca-Cola Bottling•Irvine, CA

22h

About The Position

Join the leading beverage provider, Reyes Coca-Cola Bottling! If you enjoy our products, you’ll really enjoy being a part of our team! This role involves leading, coaching, and developing a Marketing Activation team, translating strategic roadmaps into regional plans, and collaborating with various cross-functional partners and external stakeholders. The position requires developing and implementing activation strategies grounded in insights, generating creative ideas, managing budgets, and ensuring compliance with brand standards and policies. The Marketing Activation Manager will also represent the department in various business routines and discussions.

Requirements

Bachelor's Degree with 6 plus years of related experience or High School Diploma/General Education Diploma with 9 plus years of specific experience

Nice To Haves

Master’s Degree

Responsibilities

Lead, coach, and develop Marketing Activation team members, setting clear priorities, performance expectations, development plans, and accountability for results.
Lead direct report responsible for special events while also independently executing the core duties of the Market Activation Manager, including planning, coordinating, and delivering market activation programs and event-based initiatives.
Translate the strategic pillar event and market activation roadmap into regional plans, identifying initiatives that support commercial, channel, brand, shopper, and customer priorities.
Assign work and manage team capacity, timelines, and resources across multiple activation programs to ensure quality execution and delivery against commitments.
Establish and continuously improve best-in-class activation processes, tools, routines, and post-program learning practices.
Lead collaboration across Commercial, Sales, Shopper Marketing, Brand, Digital, Creative, Special Events, Finance, Legal, Supply Chain, and other cross-functional partners to align objectives and execution requirements.
Build productive relationships with external brand partners, agencies, vendors, venues, customers, and community partners and hold them accountable to agreed scope, timing, quality, and deliverables.
Develop and implement activation strategies grounded in consumer, customer, product, cultural, and marketplace insights to build demand and market share within the assigned region or geography.
Proactively generate and encourage the team to generate creative, multifaceted ideas that engage consumers while supporting commercial priorities and brand objectives.
Develop and implement strong commercial strategy plans, executive-ready presentations, and recommendations tailored to different audiences.
Define success measures and monitor program performance, execution quality, budget status, and key risks; communicate progress, insights, and corrective actions to leadership and stakeholders.
Manage activation budgets, forecasts, purchase requirements, and agency or vendor spend within established controls; identify efficiencies and escalate material changes with urgency.
Ensure team and partner execution complies with applicable brand standards, contractual commitments, safety requirements, legal guidance, and company policies.
Represent Marketing Activation in planning routines, market visits, customer discussions, and cross-functional business reviews.
Other projects or duties as assigned.