Field Activation Manager

Enthuse Marketing•Chicago, IL

5d•Hybrid

About The Position

The Field Activation Manager is responsible for delivering impactful activations across a field unit. This position will manage a team of 5-10 Activation Specialists who are each responsible for developing, promoting, and delivering consumer and/or customer activations for a large portfolio of spirit brands in target on-premise accounts. Reporting to the agency’s Field Activation Director, the role will assess and report on field activities and drive delivery against activation goals.

Requirements

College degree (4-year) or B.A./B.S. equivalent with focus on Communications, Marketing or Business strongly encouraged
Minimum 5 years of experience in the bev-alc industry
2-3 years people management experience preferred
Proven strong customer relationship experience
Strong budget management skills
Knowledge of liquor laws, regulations, and rules
Deep understanding of market trends and competition activity is an asset
Excellent written and verbal communication skills
Persuasive selling and negotiation skills are required to develop and maintain strong relationships
Ability to work remotely
Ability to work flexible hours and travel on an ad hoc basis including nights and weekends required
Must have access to reliable transportation to travel to and from accounts
Desire to lead, coach, and develop a team
Manage administrative tasks with attention to meeting agency compliance guidelines and standards

Nice To Haves

Event management experience is a plus
Bilingual (English and Spanish-speaking) a plus

Responsibilities

Enforce and monitor all legal and marketing code guidelines with direct reports
Hire, onboard, and coach local Activation team, providing mentorship, and career development
Plan, track, and drive opportunities for team using market-level channel intelligence
Communicate regularly with client network to align on activation activity for local team
Manage financial responsibilities for local unit, including account support and T&E planning
Leads key initiatives on behalf of designated team including: Category knowledge and skills training, Point of Sale Management, Programming implementation, Brand, market, competitive and consumer insight curation, Local reporting efforts
As a local market expert, seek out opportunities within the market to leverage resources and partners for client’s brand portfolio
Travel within the assigned territory to work with direct reports 1:1 to gain an understanding of individual successes and challenges
Highlight team successes, drive support for local initiatives across the agency team and with local client