Feed Sales Representative - Cattle & Dairy

Land O'Lakes•Sterling, CO

7d•Remote

About The Position

The Intermediate Level Livestock/Lifestyle Product Specialist is focused on supporting and growing the livestock and lifestyle product portfolio. This position plays a key role in driving product demand, building strong dealer to customer relationships, and delivering exceptional customer service. The key areas of focus will be grass cattle and dairy business in Northern Colorado and Southern Wyoming. Ideal candidates are passionate about agriculture and animal care, and eager to develop technical expertise and market knowledge.

Requirements

High School diploma or equivalent
3 to 5 years industry experience or farm experience equivalent to sales experience or education
Solid understanding of the industry, sales practices, or Purina products
Proven ability to build relationships and network to grow business
Strong sales drive with experience making frequent customer calls
Skilled in problem-solving and independent decision-making
Excellent communication, organization, and time management skills

Nice To Haves

Bachelor’s degree in Animal Science, Agriculture, Agribusiness, or a related field preferred
Ability to formulate feed related to Grass Cattle and/or Dairy businesses.
High internal drive, a natural ability for relationship building, and leadership in a team environment.
Adapt to changing market conditions with professionalism and integrity
Communicate clearly and organize work effectively
Build strong relationships and show leadership in teams
Make daily sales calls and interact with customers in various environments
Network within the industry to grow business
Lift and carry up to 50 pounds as needed
Deliver effective presentations
Work professionally with people at all levels
Solve problems quickly and effectively
Demonstrate agility and integrity in all interactions
Show initiative and think creatively to address challenges
Willingness to travel overnight (5–10%) and daily within assigned territory

Responsibilities

Make 25+ farms and facilities visits each week to assess feeding programs and recommend solutions
Drive sales by introducing new feed products to customers and supporting existing customers
Drive relationships with dealers, co-ops, and Purina experts
Lead educational events and demos to promote products and strengthen customer loyalty
Manage customer data and use analytics tools to deepen market knowledge
Collaborate with internal teams and stakeholders, participate in meetings and training, and share feedback for continuous improvement
Coordinate logistics and event materials with dealers and cross-functional teams
Grow and apply business and industry skills to execute sales plans and growth opportunities
Pursue ongoing professional development and adapt to changing needs