Federal Marketing Manager

Palo Alto Networks • Reston, VA

5d • $134,600 - $217,800 • Onsite

About The Position

Palo Alto Networks is hiring a Federal Marketing Manager to grow pipeline and brand equity across Federal Civilian, FSI, and Department of War (DoW) accounts. The role works as an extended member of the regional sales team, aligning closely with sales leadership, channel partners, distributors, and Business Development Representatives to plan and execute field and channel programs.

The manager leads field events, sponsorships, customer roundtables, executive briefings, webinars, and regional activations around major industry events. They design cost-conscious experiences that comply with federal ethics guidelines and gift limits, and partner with the NAM Campaign Center of Excellence to execute account-based marketing for priority Federal accounts. The position also tailors cybersecurity messaging to Federal audiences and uses approved AI tools to support research, content drafting, and workflow efficiency.

The role tracks full-funnel marketing performance, optimizes return on investment, and manages the Federal field marketing budget. The position requires travel up to 30% of the time. Palo Alto Networks describes its work model as primarily office-based, with flexibility when needed. The offered annual compensation range is $134,600 to $217,800, with possible restricted stock units and a bonus. Immigration sponsorship is not available for this role.

Requirements

• 5 to 7+ years of field marketing experience, including 3 to 5+ years focused on the Federal government market (Civilian and DoW).
• Exceptional event planning and execution capabilities, including contract negotiation, vendor management, onsite logistics, and attendee recruitment.
• Proven track record in demand generation, account-based marketing, and multi-channel programs that drive deal acceleration.
• Ability to travel up to 30% of the time.
• Strong understanding of Federal procurement processes, contract vehicles, government fiscal-year budget cycles, and agency buying behaviors.
• Direct familiarity with government distributors and resellers, including Carahsoft.
• Ability to translate complex cybersecurity solutions into clear, mission-aligned value propositions for Federal B2G personas.
• Proficiency with marketing automation platforms, CRM systems, sales engagement tools such as Outreach, and performance reporting tools.
• Operational fluency or active curiosity in using provisioned AI tools to improve workflow efficiency and messaging agility.
• Results-oriented approach and strong interest in performance measurement, reporting, and analytics.
• Flexible, action-oriented self-starter who thrives in fast-paced environments.
• Energetic and persuasive communicator able to influence cross-functional teams toward regional marketing objectives.
• Ability to manage multiple complex projects simultaneously under tight deadlines while navigating changing variables.
• Revenue-generating mindset, with ownership of pipeline wins and losses.
• Approach to marketing as an integral part of the regional sales team.

Responsibilities

• Drive quality pipeline growth and increase brand equity across Federal Civilian, FSI, and DoW accounts through targeted field and channel programs.
• Collaborate with channel partners and government-focused distributors, including Carahsoft, on pipeline generation plans, partner alignment events, and co-marketing campaigns.
• Maintain operational rhythms with sales leadership to optimize pipeline coverage, accelerate deal velocity, and align territory plans.
• Partner with BDRs on lead follow-up and outreach, and educate sales teams about campaign activations and sales enablement plays.
• Plan, manage, and execute logistics for field events, regional sponsorships, customer roundtables, and executive briefings.
• Design creative, cost-conscious event experiences that comply with federal ethics guidelines and gift-limit restrictions.
• Support regional execution of flagship events such as Public Sector Ignite and participation in major third-party industry conferences.
• Produce webinars and virtual roundtable content tailored to Federal Civilian and DoW mission priorities.
• Partner with the NAM Campaign Center of Excellence to deploy tailored ABM strategies for high-priority Federal accounts.
• Adapt corporate product messaging into mission-aligned content for email campaigns, BDR call scripts, Outreach sequences, and digital marketing collateral.
• Use approved AI tools to streamline government policy research, draft initial messaging, and accelerate workflows.
• Track, measure, and analyze field marketing performance across full-funnel metrics to optimize ROI.
• Manage the Federal field marketing budget to ensure disciplined spending and maximum return on investment.

Benefits

• Restricted stock units may be included in compensation.
• A bonus may be included in compensation.
• Employee benefits are referenced, but specific benefits are not listed in the posting.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed