Family Service Counselor (Sales)

Cole Garrett Goodlettsville•Goodlettsville, TN

About The Position

The Family Service Counselor establishes professional relationships with client families and ensures their needs are met at the time of need or through pre-need planning. The role presents options for interment, cemetery property, merchandise, and related services with the goal of exceeding family expectations. It involves sales and community outreach, service to families, accurate documentation, regulatory and policy compliance, and collaboration with funeral homes and internal teams.

Requirements

  • Prefer a college degree or some college; a four-year degree or equivalent combination of education, training, and experience is preferred.
  • Valid state-issued driver’s license in good standing and an acceptable driving record.
  • Ability to read, write, and speak English fluently.
  • Attend and perform work professionally and courteously in accordance with employer requirements.
  • Demonstrated willingness to help grow market share through community involvement.
  • Tact and professionalism when handling complaints or dissatisfaction with services or merchandise.
  • Ability to maintain a positive attitude and working environment through organization and communication.
  • Ability to handle multiple projects simultaneously, prioritize tasks, and exercise good judgment.

Nice To Haves

  • Proven track record of success in outside sales production.
  • Possession of, or ability to obtain, an insurance license if required by applicable state law.
  • Bilingual ability.
  • Proficiency in Microsoft Office Suite, including Outlook, Word, Excel, Access, and PowerPoint.

Responsibilities

  • Serve families professionally and with care, demonstrating honesty, integrity, ethical business conduct, and appropriate personal appearance.
  • Provide cemetery tours and guide families to cemetery lot locations.
  • Attend services and visitations to build relationships, provide excellent service, and develop potential referrals.
  • Schedule and conduct aftercare appointments to support family satisfaction and obtain referrals.
  • Complete required documents accurately, follow state and industry regulations and company policies, ensure proper interment verification, and conduct random audits.
  • Follow pricing structures and required timelines; submit contracts, required documents, and payments to the Business Office.
  • Report progress to the Sales Manager and submit required reports on time.
  • Develop new prospects and community contacts through presentations at businesses, client family homes, and public community events, highlighting merchandise, services, and pre-need arranging.
  • Maintain positive communication and cooperation with funeral homes, departments, and team members.
  • Meet or exceed company revenue-generation standards to maintain employment and benefits eligibility.
  • Protect confidential company and client family information.
  • Participate in required location-specific and company training.
  • Identify and respond to hazards at the location and on the grounds.
  • Perform other duties as assigned.

Benefits

  • Financial assistance programs supporting education and development in industry-related subjects.
  • Health and welfare plans and savings account options.
  • 401(k) and Roth retirement plan options with company match for full-time and part-time employees.
  • Vacation, personal days, and sick days based on role.
  • Employee discounts on services, merchandise, and property.
  • Eligibility for base hourly pay, commissions, and performance-based incentives.
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