Family Service Counselor (Sales)

Park Lawn Corporation•Oklahoma City, OK

About The Position

The Family Service Counselor establishes professional relationships with client families and ensures their needs are met at the time of need or through pre-need planning. The role presents options for interment, cemetery property, merchandise, and related services, aiming to exceed family expectations. It combines outside sales and community outreach with family service, administrative documentation, regulatory compliance, and coordination with funeral homes and internal teams. The position has no direct supervisory responsibilities and may require up to 10 percent out-of-area and overnight travel, though travel is primarily local during the business day.

Requirements

  • Prefer a college degree or some college; a four-year degree or an equivalent combination of education, training, and experience is preferred.
  • Valid state-issued driver’s license in good standing and an acceptable driving record.
  • Ability to read, write, and speak English fluently.
  • Attend and perform work in a professional and courteous manner in accordance with employer requirements.
  • Willingness to help grow market share through community involvement.
  • Tact and professionalism when addressing complaints or dissatisfaction with services or merchandise.
  • Ability to manage multiple projects simultaneously, prioritize tasks, and exercise good judgment.
  • Regularly climb, sit, stand, bend, and kneel; frequently lift up to 25 pounds; may also need to reach, push, and pull.
  • May be exposed to chemicals and/or blood-borne pathogens; exposure risk is considered low.
  • Travel may include up to 10 percent out of area and overnight; travel is primarily local during the business day.

Nice To Haves

  • Strongly preferred proven success in outside sales production.
  • May require possession of, or ability to obtain, an insurance license as required by applicable state law.
  • Bilingual ability is a plus.
  • Proficiency in Microsoft Office Suite, including Outlook, Word, Excel, Access, and PowerPoint, is preferred.

Responsibilities

  • Perform duties professionally and compassionately, demonstrating personal appearance, honesty, integrity, and ethical business judgment.
  • Provide cemetery tours and guide families to cemetery lot locations.
  • Build relationships with client families, provide excellent service, and develop potential referrals while attending services and visitations.
  • Schedule and conduct aftercare appointments to assess family satisfaction and obtain referrals.
  • Follow state and industry regulations and company policies, accurately complete required documents, ensure proper interment verification, and conduct random audits.
  • Follow pricing structures and required timelines; submit contracts, documents, and payments to the Business Office.
  • Report progress to the Sales Manager and submit required reports on time.
  • Develop new prospects and community contacts through presentations at businesses, client family homes, and public community events about merchandise, services, and pre-need arranging.
  • Maintain positive communication and cooperation with funeral homes, departments, and team members.
  • Meet or exceed revenue-generation standards to maintain employment and benefits eligibility.
  • Protect confidential company and client family information, including sales and marketing materials and client information.
  • Participate in required location- and company-specific training.
  • Identify and respond to hazards at the location and on the grounds.
  • Perform other duties as assigned.

Benefits

  • Financial assistance programs supporting education and development in industry-related subjects.
  • Health and welfare plans and savings account options.
  • 401(k) and Roth retirement plan options for full-time and part-time employees, with a company match.
  • Vacation, personal days, and sick days based on role.
  • Employee discounts on services, merchandise, and property.
  • Compensation includes base wage, commissions paid bi-weekly, and a Summit Commission Accelerator based on quota attainment.
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