F&B Revenue Director
About The Position
The F&B Revenue Director is accountable for food and beverage revenue across all venues and channels. The role develops pricing strategy, offer architecture, and per-capita revenue targets in partnership with Operations and Finance, and monitors performance to identify and address deviations during each quarter. It owns the monthly, quarterly, and annual food and beverage revenue calendar, coordinating upcoming launches and promotions with Culinary, Marketing, and Film. The position also owns merchandise revenue strategy and develops bundling approaches across food, beverage, and merchandise to increase attach rates and guest spending. It manages vendor and licensing-partner relationships, and coordinates with Culinary, Marketing, Operations, and Finance to ensure revenue initiatives are planned and executed effectively.
Responsibilities
- Own accountability for food and beverage revenue across every venue and channel.
- Set pricing strategy, offer architecture, and per-capita revenue targets in partnership with Operations and Finance.
- Track revenue performance against targets by venue, channel, and menu item, and course-correct pricing, promotions, or merchandising as needed.
- Build and maintain the monthly, quarterly, and annual food and beverage revenue calendar in coordination with Culinary, Marketing, and Film.
- Set limited-time-offer timing and prioritize menu items and promotions based on projected revenue impact.
- Publish and maintain the revenue calendar as the source of truth for upcoming revenue initiatives.
- Align food and beverage promotions with film release schedules, marketing campaigns, and broader brand initiatives.
- Coordinate with Culinary leadership, Operations, and Finance to transition revenue strategies into execution.
- Own merchandise revenue strategy as a driver of guest spending.
- Develop combo and bundling strategies across food, beverage, and merchandise to maximize attach rate and guest spending per visit.
- Manage vendor and licensing-partner relationships to bring new merchandise programs to market.
- Ensure menu items and promotions arising from new partnerships are included on the revenue calendar and executed by Culinary and Marketing.
Benefits
- Employee discount on tickets, food, and nonalcoholic beverages
- Gifts for reaching milestone work anniversaries
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
