Experiential Marketing Specialist, Sea-Doo

BRP • Sherbrooke, QC

1d • Hybrid

About The Position

The Experiential Marketing Specialist, Sea-Doo is responsible for the strategic development, execution, and optimization of immersive brand experiences that drive awareness, engagement, and conversion across key markets. Their focus is primarily on Sea-Doo experiential initiatives and events.

Requirements

• 5+ years in experiential marketing or events
• Experience in project management
• Budget management experience
• Exceptional organizational skills and attention to detail
• Comfortable working in fast‐paced environments with changing priorities
• Strong written and verbal communication skills
• Proficiency with Microsoft Office Suite (Excel, Word, PowerPoint)
• Ability to work flexible hours and travel for events when required

Responsibilities

• Define and own the experiential marketing strategy for Sea-Doo across North America
• Define KPIs (engagement, leads, conversion)
• Analyze performance and improve programs
• Implement reporting tools
• Lead end-to-end execution of the Boatshows, and other experiential initiatives for Sea-Doo
• Oversee concept development, production, logistics, and on-site delivery
• Ensure consistency and excellence across all touchpoints
• Responsible for the operational efficiency and budget management, with a focus on ROI and optimized resource allocation
• Collaborate with multiple internal stakeholders such as product, brand, sales, partnerships, and PR teams
• Manage relationships with agencies, vendors and promoters

Benefits

• Annual bonus based on the company’s financial results
• Generous paid time away
• Pension plan
• Collective saving opportunities
• Industry leading healthcare fully paid by BRP
• Flexible work schedule
• A summer schedule that varies by department and location
• Holiday season shutdown
• Educational resources
• Discount on BRP products

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed