Experiential Marketing Lead

Target•New York, NY

8d•$114,000 - $205,000•Hybrid

About The Position

We’re looking for a strategic, creative, and culture-savvy Experiential Marketing Lead to join our New York-based team, with a focus on style, fashion, and design-led campaigns. In this role, you’ll be responsible for leading end-to-end experiential strategy and execution for high-impact programs that bring the Target brand to life in unforgettable ways—whether that’s launching a new designer collaboration, curating immersive fashion-forward experiences, or showing up at cultural events that matter. You’ll collaborate closely with cross-functional partners across Brand & Category Marketing, Creative, PR, Talent & Influencer Partnerships, Media Strategy, and Social Media, ensuring your campaigns are culturally resonant, strategically sound, and visually stunning. You’ll work with top-tier agencies and creatives to push boundaries and produce buzzworthy activations that drive engagement and brand love—both IRL and online. Core responsibilities of this job are described within this job description. Job duties may change at any time due to business needs.

Requirements

Bachelor's degree or equivalent experience
7+ years of relevant experience in marketing, with a focus in Experiential and deep understanding of style, fashion, design, and culture
Strong cross-functional collaborator with excellent communication and presentation skills
Proven ability to build brand moments that scale across PR, social, and digital
Insatiably curious and culturally attuned and tapped into trends, influencers, and the creative scene in NYC and beyond
Thrives in fast-paced, dynamic environments and can pivot quickly when needed
Solution-oriented, resourceful, and detail-obsessed
Willing and able to travel and work flexible hours as needed to support activations

Responsibilities

Lead experiential strategy for style, design and culturally-focused initiatives, from concept to execution
Develop innovative activation ideas that resonate with fashion-forward audiences, tastemakers, and key communities
Collaborate with internal teams and external partners to ensure seamless integration across all marketing channels
Manage budgets, timelines, vendors, and agencies with confidence and clarity
Guide creative development with a strong eye for design and brand aesthetics
Leverage cultural insights, trends, and guest behavior to shape experiences that feel relevant and shareable
Track success metrics and key learnings to inform future planning
Navigate the evolving event landscape with agility, incorporating hybrid and digital extensions where needed
Represent Target in NYC-based industry and cultural spaces, identifying potential partnership opportunities