Experiential Marketing Manager

WebMD

10d

About The Position

The Experiential Marketing Manager leads the planning, execution and optimization of in-person and virtual events that build brand visibility, strengthen client relationships and support pipeline growth. This role owns and contributes to a range of experiences including trade shows, hosted events, executive programs, client activations and WebMD Health Services’ annual client forum. This is a cross-functional role for a strong event marketer with 4–6 years of experience who can connect event strategy to business goals. The ideal candidate is creative, organized and results-driven, with a strong ability to partner with Marketing, Sales and Customer Success to support acquisition, retention, expansion and engagement.

Requirements

4–6 years of experience in event marketing, experiential marketing, field marketing or corporate events, preferably in B2B SaaS, healthcare, benefits, HR tech or a related industry
Proven ability to own events from strategy through execution and post-event measurement
Experience partnering with Sales and Customer Success to support pipeline generation, client engagement, retention or expansion
Strong understanding of the B2B buyer journey and customer lifecycle
Experience managing budgets, timelines, vendors, contracts and multiple event workstreams at once
Strong project management skills with exceptional attention to detail
Excellent communication skills and the ability to build trust across teams
Strong analytical skills and experience using data to evaluate and improve program performance
Proficiency with tools such as Salesforce, Excel, PowerPoint, Splash, ON24, Smartsheet or similar platforms
Bachelor’s degree in Marketing, Communications, Business or a related field, or equivalent experience

Responsibilities

Plan and execute in-person events including trade shows, conferences, hosted field events and the annual Empower client forum
Develop the event strategy aligned to marketing priorities, sales goals and customer objectives
Oversee event logistics including venues, vendors, production, staffing, registration, shipping, AV, signage, catering and on-site execution
Ensure events reflect the WebMD Health Services brand and deliver a polished attendee experience
Partner with Sales to align events with target accounts, territories, pipeline priorities and meeting goals
Collaborate with Customer Success to create client experiences that support retention, advocacy and growth
Support pre-event outreach and post-event follow-up with Sales, Customer Success and Marketing
Identify opportunities to activate customer speakers, references, testimonials and peer connections
Build and manage project plans, budgets, timelines and stakeholder communications for each event
Manage multiple events at once while keeping teams aligned on milestones, deliverables and decisions
Oversee agency, venue and vendor relationships including contracts, scopes of work and execution quality
Partner with internal teams across Creative, Demand Generation, Solution Marketing, Product, Sales, Customer Success and Finance
Improve processes, templates and playbooks to support efficient execution across the event program
Track and report on performance metrics such as attendance, meetings, engagement, influenced pipeline, customer participation and ROI
Partner with Marketing Operations and Sales Operations to support lead capture, attribution, follow-up and reporting
Lead post-event recaps and recommend improvements based on performance data and stakeholder feedback
Use insights and benchmarks to optimize event strategy, attendee experience and budget efficiency
Contribute to event messaging, presentations, promotional materials and internal communications
Partner with creative and content teams to develop event-related assets
Provide clear updates and communications to keep stakeholders informed and aligned
Extend the value of events through recap content, internal reporting and sales enablement