Experiential Marketing Specialist
About The Position
Bevi is seeking an Experiential Marketing Specialist to join their team. This role will own high-impact experiential marketing initiatives, including Bevi's Rental Program, Hydration Takeovers, and strategic events. The goal is to drive brand awareness and revenue while delivering exceptional customer experiences. The position is ideal for someone who thrives in a fast-paced environment, takes ownership, solves problems proactively, and seeks continuous improvement. As the team grows, the role may expand to include additional experiential marketing programs and strategic partner events. Bevi emphasizes measurable experiential marketing, focusing on programs that drive awareness, pipeline, and revenue, with an expectation for data-driven decision-making to improve results. Success is defined by delivering exceptional experiences and driving measurable business impact through brand awareness, pipeline, revenue, and customer engagement.
Requirements
- Bachelor's degree in Marketing, Communications, Event Management, Business, or a related field preferred.
- 2-4 years of experience in experiential marketing, field marketing, event management, project management, hospitality, customer success, or a similar role.
- Excellent project management and organizational skills with the ability to manage multiple concurrent initiatives.
- Resourceful, adaptable, and comfortable working in a fast-paced environment.
- Strong communication and relationship-building skills across internal teams and external partners.
- Analytical mindset with the ability to use data to improve program performance.
- Experience with Salesforce preferred; familiarity with Google Workspace, Asana, Looker, and HubSpot is a plus.
- Willingness to travel approximately 20–30%.
- Ability to work from our Boston (Charlestown) office at least two days per week.
- Ownership mindset: Takes initiative, solves problems proactively, follows through, and looks for ways to improve programs rather than simply execute them.
Nice To Haves
- Familiarity with Google Workspace, Asana, Looker, and HubSpot.
Responsibilities
- Execute Experiential Marketing Programs: Plan, execute, and travel to trade shows, conferences, pop-up events, customer activations, and brand placements.
- Manage multiple projects simultaneously while keeping stakeholders informed and timelines on track.
- Track event budgets, invoices, and expenses to ensure programs stay on budget.
- Coordinate event logistics, vendors, inventory, collateral, and onsite execution.
- Partner with Sales to identify high-impact event opportunities and ensure results-driven follow-through.
- Measure event performance and recommend improvements using data.
- Anticipate challenges and solve problems before they impact execution.
- Own & Grow the Rental Program: Own Bevi's Rental Program from inquiry through post-event follow-up.
- Build repeat business and identify new rental opportunities.
- Partner with Operations to ensure flawless execution.
- Manage proposals, contracts, customer communications, and Salesforce records.
- Continuously improve and scale the program through new ideas and process improvements.
- Manage Hydration Takeovers: Plan and execute Hydration Takeovers that drive customer engagement and support revenue opportunities.
- Coordinate machine logistics, staffing, and onsite activation.
- Partner with Brand and Sales to identify high-impact opportunities.
- Measure program performance and recommend improvements to increase impact and scalability.
Benefits
- Comprehensive medical, dental and vision insurance plans with BlueCross BlueShield, 95% paid by employer
- 401(k) with company match
- Flexible PTO plus 12 company holidays, and additional paid days for sick leave, etc
- Generous fully paid parental leave for both birth parents and non-birth parents
- Fully employer paid disability and life insurances
- Wellness and fitness reimbursements
- Monthly stipends for cell phone use and commuting costs
- Onsite snacks, weekly catered lunch, and unlimited Bevi
- Composting and terra-cycling
- Happy hours, team-building events, bagel breakfasts, Values awards
- Equity in the form of stock options
- Flexible spending accounts
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
Associate degree
