Experiential Marketing Lead

Standard Bots•New York, NY

1d•$150,000 - $175,000

About The Position

Standard Bots is America’s industrial robot company. We’re building the world’s most accessible robotics platform to bring AI-native automation into manufacturing and beyond to propel human productivity toward a more abundant future. We’re looking for an Experiential Marketing Lead to reimagine how Standard Bots shows up in the world. You’ll conceive and direct distinctive, memorable brand experiences that stop engineers and operators in their tracks — experiences that communicate our vision for Physical AI and make people want to engage with Standard Bots. You’ll own the full portfolio: from flagship trade shows to intimate customer summits to bold, unexpected activations. Your work will set us apart in an industry where most exhibitors blend into the background. You’ll report into marketing leadership and partner closely with the CEO and Chief Commercial Officer to ensure every experience drives both brand impact and measurable commercial outcomes. Role overview This is a creative leadership role for someone who combines experiential design sensibility with commercial acumen and operational rigor. You’ll own the vision for Standard Bots’ event and activation strategy: deciding which stages matter most, designing experiences that reflect our brand and values, building the systems and partnerships to bring those experiences to life at scale, and measuring what actually moves the needle. You’ll think like a creative director, work like an operator, and speak the language of revenue attribution. Standard Bots’ 2026 vision is to become America’s most distinctive and memorable robot exhibitor. This means expanding into new verticals — aerospace, defense, automotive, food and beverage, packaging, healthcare, construction — and using each stage not just to generate leads, but to fundamentally shift how manufacturers think about automation and our role in it. The 2026 calendar includes Automate, IMTS, Fabtech, Pack Expo, Modex, Shot Show, a Summer Open House, and multiple strategic activations — each with a distinct creative brief and experience design.

Requirements

7–10+ years of experience in experiential marketing, brand activation, or event strategy, with at least 3 years in a leadership role owning a multi-event or multi-activation program.
Demonstrated experience scaling an experiential program: growing from a handful of activations to a full annual calendar with tiered investment, creative consistency, and measurable business impact.
Deep expertise in event operations and logistics: booth design and build, freight management, union labor rules, show floor operations, and the ability to translate creative vision into operational reality.
Strong creative sensibility combined with commercial rigor: you think like a designer but speak the language of ROI, attribution, and revenue.
Proven ability to manage complex cross-functional programs involving sales, engineering, product, creative, and executive stakeholders.
Experience building event operations systems from scratch or significantly elevating an existing program with playbooks, templates, and repeatable frameworks.
Strong vendor management skills and experience negotiating with show organizers, booth fabricators, experiential agencies, and logistics providers.
Track record of conceiving and executing brand experiences that break category norms and drive measurable business results.

Nice To Haves

Experience in industrial robotics, automation, manufacturing technology, or hardware companies.
Familiarity with HubSpot CRM and event-to-pipeline attribution workflows.
Background in project management methodologies or Agile approaches.
Experience owning or producing customer summits, product launches, or proprietary brand events.
Based in or near New York, or open to hybrid work with a trade show travel schedule.