Experience Design Director, Mobile

Wells Fargo•Charlotte, NC

20h•$185,000 - $300,000•Hybrid

About The Position

The Experience Design Director will lead Experience Design for Wells Fargo’s mobile app within the Consumer Banking and Lending Digital team. This team sets strategic direction, manages digital foundations and shared capabilities, and transforms business models to address evolving customer needs. The role will shape the vision and direction for mobile, strengthen the quality and consistency of the experience, and guide teams in creating thoughtful, well-crafted customer experiences. The director will bring a strong design perspective and hands-on mobile UX and UI experience, translating strategy into customer-centered experiences across a complex digital ecosystem. The role includes setting design direction for AI-powered mobile experiences and partnering closely with Mobile Product, Digital Platform, Technology, and other leaders. The director will also develop design talent and establish frameworks, operating practices, metrics, and ways of working that support effective teams and improved design outcomes. This position has a hybrid work schedule and is based at the listed required location in Charlotte, North Carolina. Travel of up to 10% is expected. The position is not eligible for visa sponsorship.

Requirements

10+ years of Website or Application Design experience, or equivalent demonstrated through work experience, training, military experience, education, or a combination.
4+ years of management or leadership experience.
Ability to travel up to 10% of the time.
Must directly represent one’s own experiences during the recruiting and hiring process and provide accurate information and supporting documentation for lawful employment and education verification.

Nice To Haves

BFA or BA in a related field; a graduate design degree is preferred, or equivalent relevant experience.
10+ years of experience in digital customer experience, digital product or program management, digital platforms, digital consulting, or related fields.
Experience directing mobile experiences for large, complex financial services platforms, including native iOS and Android applications.
Experience designing AI-powered customer experiences within mobile products or digital platforms.
Expertise across multiple design disciplines, such as interaction design, visual design, product strategy, information architecture, content strategy, user research, or prototyping.
Experience leading complex mobile programs across multiple teams, products, or journeys through the full product development lifecycle, from discovery and concept development through prototyping and execution.
Ability to articulate design rationale and connect design decisions to broader customer, product, and business strategies.
Strong storytelling and presentation skills, including the ability to communicate effectively with stakeholders and senior leaders.
Experience leading design within a complex organization; experience managing agency and third-party relationships is a plus.
Curiosity about evolving mobile trends, customer expectations, technology, and the changing role of AI in digital experiences.

Responsibilities

Set the design vision and direction for Mobile, establishing a high bar for quality, consistency, and usability.
Lead the design approach for AI-powered mobile experiences by establishing thoughtful, customer-centered principles and patterns.
Bring a strong point of view on visual and content design while balancing customer, business, and technical needs.
Design mobile UX and UI hands-on using Figma.
Translate strategy into clear, well-crafted mobile experiences across a complex digital ecosystem.
Lead and coordinate design across mobile journeys, platform capabilities, and large, interconnected initiatives.
Build and strengthen a product-driven approach to mobile design.
Develop and lead a high-performing team of design professionals, providing coaching, direction, and growth opportunities.
Establish frameworks, operating practices, metrics, and reporting to help teams work effectively and improve design outcomes.
Partner with Mobile Product, Digital Platform, Technology, and other cross-functional leaders; build relationships and influence decisions through collaboration and clear design rationale.
Serve as a strategic partner to senior leaders, connecting design decisions to customer and business priorities.
Communicate complex ideas through storytelling, presentations, and executive-level materials.
Navigate ambiguity and changing priorities while keeping teams focused on customer and business outcomes.
Support execution of applicable risk programs and follow Wells Fargo policies and procedures, including timely escalation and remediation of issues and sound risk decision-making.