Exhibit Sales & Services Manager

National Association of Convenience Stores•Alexandria, VA

6d•Onsite

About The Position

Join the team behind the NACS Show — the largest and most dynamic trade show in the convenience and fuel retailing industry. As our Exhibit Sales & Services Manager, you’ll play a pivotal role in driving exhibitor success at the NACS Show, our annual flagship event, as well as other key industry experiences. In this role you will support everything from small start-up companies to large, nationally recognized name brands. This role goes beyond sales — it’s about building long-term relationships, guiding exhibitors through the full event cycle, and ensuring every exhibitor has a seamless, rewarding and professional experience. We’re looking for someone who thrives in a fast-paced, collaborative environment, loves solving problems, and knows that customer service isn’t a department — it’s a mindset. This position will collaborate closely with several support team members, and report directly to the Director, Exhibit Sales & Services. The role is located onsite at NACS Headquarters in Alexandria, VA.

Requirements

Bachelor’s degree in Business, Hospitality, Marketing, or a related field.
3–5 years managing sales/operations for large trade shows (200k+ nsf).
High proficiency with Map Your Show or similar floorplan platforms.
Proven ability to close B2B sales and hit square-footage targets.
Exceptional relationship-building skills with a hospitality mindset.
Superb project management skills to handle fast-moving logistics.
Understanding of exhibit hall operations and third-party vendor coordination.
Experience with general service contractors (e.g., Freeman, GES).
Willingness to travel for events (2–4x per year, including weekends). Usually about 9-10 days at the NACS Show.

Nice To Haves

Association or nonprofit background is a plus

Responsibilities

Manage and execute booth sales totaling approximately 190,000 net square feet of exhibit space (approx. 500 exhibitors in total).
Strategically manage and design floorplans with the expo team to maximize inventory, attendee traffic flow, and exhibitor placement.
Maintain accurate sales records in Map Your Show (MYS) and track revenue.
Execute sales processes with precision and attention to detail.
Serve as the primary point of contact for exhibitors throughout the event lifecycle — from initial outreach to post-show follow-up.
Guide exhibitors through key deadlines, deliverables, and online resources such as exhibitor portal, service kit, registration dashboard, etc.
Collaborate with vendors to resolve exhibitor inquiries, logistics, and service needs.
Assist expo team in creating the exhibitor service kit as well as various assets to help prepare exhibitors for the show.
Perform other duties as assigned to support team and organizational goals.
Identify and establish personal relationships with current and prospective customers.
Attend related tradeshows and events to network with current and prospective suppliers.
Partner with expo team on floor plans, timelines, and logistics.
Ensure exhibitor listings, payments, and policies are up-to-date and accurate.
Provide on-site support at the NACS Show, including exhibitor check-in, troubleshooting, and operational oversight.
Create reports and insights on exhibit sales, lead activity, and event performance.
Ensure online platforms (floor plans, exhibitor lists, and websites) are consistently updated and accurate.
Collaborate with Marketing to develop exhibitor communications, newsletters, and promotional materials.