Executive Programs & Events Lead

3M•Maplewood, MN

2d•Onsite

About The Position

The Executive Programs & Events Lead for the Transportation & Electronics Business Group (TEBG) will own the global executive engagement program that turns face-to-face moments into pipeline, relationships, and brand preference. Sitting within the Global Marketing Center, you will develop and own signature engagement programs — including customer advisory boards, executive roundtables, leadership engagement events, and Customer Innovation Tours. You will design programs and experiences that build trusted, lasting relationships between 3M and senior customer and partner leaders, spark dialogue on strategic industry topics, and systematically capture voice of the customer. Working in close partnership with Business Leaders, Vertical Marketing, Account-Based Marketing, Integrated Marketing, and Sales, you will ensure every program delivers measurable business impact.

Requirements

Bachelor’s degree or higher (completed and verified prior to start) in Marketing, Business, Communications, or Hospitality/Event Management.
Seven (7) years of combined experience in B2B event marketing, experiential/field marketing, executive engagement, or integrated marketing, including experience leading global or large-scale events.
Proficiency in Microsoft Office tools including Excel and PowerPoint.
Must be legally authorized to work in country of employment without sponsorship for employment visa status (e.g., H1B status).

Nice To Haves

Experience owning an end-to-end event portfolio (trade shows, conferences, proprietary customer events, and executive experiences) with accountability for pipeline and ROI, not just execution.
Experience designing and running executive engagement programs such as customer advisory boards, C-suite roundtables, or analyst-relations moments.
Working knowledge of account-based marketing and how to integrate events into ABM plays for strategic accounts.
Experience in B2B technology, electronics, automotive, aerospace, industrial, or adjacent technical markets.
Proven vendor and agency management, budget governance, and experience consolidating spending across a fragmented event footprint.
Familiarity with event and marketing technology (e.g., iCapture, Cvent, Eloqua, Salesforce/SFDC, Power BI) and event ROI/measurement frameworks.
Strong cross-functional collaboration and stakeholder-influence skills in a global, matrixed organization.
Excellent written and verbal communication, executive presence, and comfort engaging senior customer and internal stakeholders.
Ability to manage multiple high-visibility programs simultaneously with strong attention to detail and follow-through.

Responsibilities

Owning the global TEBG executive engagement program — the strategy, portfolio, and calendar of customer advisory boards (business and technical), executive roundtables, leadership engagement events, and Customer Innovation Tour Program that deepen relationships with senior decision-makers across cloud, automotive, aerospace, electronics, and industrial customers.
Designing high-trust executive experiences that spark strategic dialogue between 3M and customer and partner leaders, position 3M as a thought partner on industry trends, and create the conditions for long-term, multi-year opportunities.
Building a programmatic voice-of-customer capability — capturing, synthesizing, and routing executive and customer insights from advisory boards and engagements back to Business, Vertical, Portfolio, and Innovation leaders to shape strategy, roadmap, and go-to-market decisions.
Curating C-suite journeys across the account lifecycle in partnership with Vertical Marketing, Account-Based Marketing, and Sales — from targeted invitations and personalized pre-engagement through on-site executive moments and structured follow-up that advances strategic accounts.
Elevating the executive presence at priority events — partnering with Vertical Marketing to define headline moments and executive experiences, so 3M shows up consistently and credibly with senior audiences.
Defining the executive-engagement measurement framework — setting KPIs at the brief stage (executives engaged, new decision-maker relationships, influenced pipeline, meetings held, MROI) and standardizing outcome reporting.