Executive Producer

Jackson Dawson•Long Beach, CA
•$80,000 - $90,000

About The Position

The Executive Producer leads the planning, production, logistics, and execution of experiential marketing programs, live events, brand activations, automotive experiences, and mobile marketing tours from concept through completion. This is a hands-on leadership role requiring big-picture thinking, attention to detail, accountability, professionalism, and the ability to manage multiple complex projects in a fast-paced environment. The Executive Producer manages budgets, timelines, logistics, vendors, staffing, and client relationships, serving as a key point of contact among clients, internal departments, and external partners. The role includes onsite leadership, travel to event locations, troubleshooting, and ensuring projects are delivered on time, within budget, and in line with client objectives, brand guidelines, quality standards, and safety requirements.

Requirements

  • At least 7 years of experience in experiential marketing, live event production, brand activation, or related agency environments.
  • Demonstrated ability to manage multiple projects, complex logistics, budgets, vendors, and production timelines simultaneously.
  • Experience with vendor negotiations, procurement, project estimating, and financial management.
  • Strong understanding of event production, fabrication, transportation logistics, permitting, and onsite operations.
  • Proven ability to lead cross-functional teams and maintain productive client relationships.
  • Excellent written and verbal communication, organizational, and problem-solving skills.
  • Proficiency in Microsoft Office and project management platforms.
  • Ability to travel approximately 45% of the time, including local and out-of-state travel, and work occasional evenings and weekends based on event schedules.
  • Valid driver's license and ability to meet applicable company driving requirements when driving is an essential function.
  • Ability to stand, walk, and remain on one's feet for extended periods during event setup, execution, and teardown.
  • Ability to bend, stoop, kneel, reach, and navigate event sites, production areas, and uneven surfaces as needed.
  • Ability to work indoors and outdoors in varying weather conditions, including heat, cold, wind, and rain.
  • Ability to travel for local and out-of-state assignments, with occasional overnight stays.
  • Ability to move safely through busy event environments, including areas with production equipment, vehicles, and ongoing setup or teardown activities.
  • Ability to perform computer-based administrative duties, including prolonged sitting, typing, and attending virtual meetings.

Nice To Haves

  • At least 3 years of experience leading complex projects, production teams, or large-scale experiential programs.
  • Strong experience managing automotive activations, mobile marketing tours, branded events, or consumer engagement programs.
  • Experience with Smartsheet or similar project management tools.

Responsibilities

  • Lead experiential marketing programs, branded activations, automotive events, mobile marketing tours, and live experiences from concept development through execution and closeout.
  • Develop project scopes, production schedules, budgets, staffing plans, timelines, and deliverables.
  • Manage multiple projects simultaneously and lead internal kickoff meetings, production meetings, and client updates.
  • Develop event logistics plans covering transportation, equipment, staffing, permits, production requirements, and onsite execution.
  • Anticipate operational challenges and risks and develop practical solutions.
  • Ensure events meet quality standards, client objectives, brand guidelines, and applicable safety requirements.
  • Track experiential marketing trends, consumer engagement strategies, automotive industry developments, and event concepts.
  • Research events, festivals, automotive gatherings, and marketing opportunities in Southern California and other target markets.
  • Recommend creative and strategic approaches to improve brand visibility, consumer engagement, and program effectiveness.
  • Collaborate with account, creative, design, production, and other internal teams to develop and execute programs.
  • Research, develop, and curate routes for mobile marketing tours based on target demographics, event opportunities, geographic coverage, and program objectives.
  • Coordinate vehicle procurement, rentals, transportation, tour schedules, routing, locations, permits, and other operational requirements.
  • Research, source, and price promotional premiums, branded merchandise, giveaways, and engagement materials.
  • Coordinate with fabrication and production departments on displays, branded environments, scenic elements, and event structures.
  • Ensure vehicles, displays, equipment, and branded assets are prepared, transported, installed, maintained, and returned; support field teams and troubleshoot tour operations.
  • Source, negotiate, hire, and manage vendors, staffing agencies, contractors, specialists, and external service providers.
  • Develop vendor relationships and procurement practices that support quality, reliability, and cost efficiency.
  • Coordinate event staffing needs, schedules, responsibilities, and onsite expectations for Brand Ambassadors, Product Specialists, Field Managers, production crews, and other personnel.
  • Review vendor proposals, estimates, contracts, and deliverables for alignment with budgets and objectives, and hold vendors accountable for performance and deadlines.
  • Identify process improvements, cost savings, and opportunities to maximize return on investment.
  • Develop project estimates, budgets, production schedules, and resource plans; manage expenses, vendor costs, purchase orders, and financial commitments.
  • Monitor budgets, address potential overruns, and communicate, document, and obtain approval for scope changes and additional costs.
  • Maintain project records, schedules, production documents, and financial tracking; coordinate internal staffing and resources.
  • Complete project closeouts, including expense reconciliation, vendor invoices, final reporting, and lessons learned.
  • Represent the agency in client meetings, production calls, site visits, and onsite activations; build client relationships through proactive and transparent communication.
  • Provide strategic recommendations, serve as a central communication point, lead teams, delegate responsibilities, and manage competing priorities and last-minute changes.
  • Travel to event locations to oversee setup, execution, and teardown; provide hands-on leadership and troubleshoot onsite challenges.
  • Account for event assets, equipment, vehicles, and materials throughout projects.
  • Conduct post-event evaluations and prepare event recaps, performance reports, budget reconciliations, and closeout documentation.
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