Executive Marketing Program Coordinator

AccuWeather CareersState College, PA

About The Position

AccuWeather is expanding its Marketing team and looking an Executive Marketing Program Coordinator to join the growing team. The Executive Marketing Program Coordinator supports AccuWeather's executive engagement programs by coordinating executive research, communications, CRM execution, meeting logistics, relationship tracking, and program reporting. This role partners closely with Marketing, Sales, Business Development, Executive Leadership, and Revenue Operations to help ensure executive engagement programs operate efficiently, consistently, and at scale. The ideal candidate is highly organized, detail-oriented, and enjoys bringing structure to complex programs. This individual is comfortable managing multiple priorities, leveraging AI to improve productivity, and supporting executive initiatives from planning through execution.

Requirements

  • Bachelor's degree in Marketing, Communications, Business, Project Management, or related field.
  • 2–5 years of experience in marketing, sales support, executive support, project management, customer success, or related field.
  • Strong organizational and project management skills.
  • Excellent written communication and editing skills.
  • Experience working with CRM platforms such as HubSpot.
  • Comfortable using AI tools to improve productivity and workflow efficiency.
  • Ability to manage multiple projects and competing priorities with exceptional attention to detail.

Nice To Haves

  • Experience supporting executive-level programs, events, or communications.
  • Experience with CRM reporting and marketing automation platforms.
  • Familiarity with sales and marketing workflows.
  • Experience coordinating conferences, executive briefings, or customer engagement programs.
  • Interest in AI-enabled productivity tools and workflow automation.

Responsibilities

  • Research executive priorities, company initiatives, strategic investments, and organizational structures.
  • Develop executive briefing materials to prepare leadership for meetings and outreach.
  • Maintain executive profiles, buying centers, and relationship history within CRM.
  • Support account research and executive engagement planning.
  • Coordinate executive communication campaigns and follow-up activities.
  • Manage executive engagement workflows, timelines, and program execution.
  • Track responses, meetings, action items, and relationship progression.
  • Support conference outreach, executive events, customer meetings, and strategic engagement programs.
  • Maintain executive contacts, account relationships, and engagement history within HubSpot.
  • Coordinate CRM updates, reporting, and executive program dashboards.
  • Partner with Revenue Operations to ensure accurate tracking and reporting.
  • Support ongoing improvements to executive engagement workflows.
  • Leverage AI tools to accelerate executive research, meeting preparation, content development, summaries, and follow-up.
  • Identify opportunities to improve executive programs through automation and AI-enabled workflows.
  • Support adoption of AI tools across executive engagement activities.
  • Partner with Sales, Business Development, Product Marketing, Revenue Operations, Customer Success, and Executive Leadership.
  • Coordinate cross-functional activities supporting executive engagement.
  • Help ensure smooth transitions from executive meetings into sales and business development follow-up.

Benefits

  • Commitment to Diversity & Inclusion
  • Equal Opportunity/Affirmative Action Employer
  • Reasonable accommodations for individuals with disabilities
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