Executive Director, Product Strategy

Labcorp•Durham, NC

1d•Hybrid

About The Position

Labcorp is seeking an Executive Director of Product Strategy to lead the digital product strategy, vision, and experience for Labcorp OnDemand, a rapidly growing direct-to-consumer testing business. The role has end-to-end accountability for product strategy, the digital customer experience, e-commerce, and the roadmap across the consumer journey—from discovery and purchase through testing, results delivery, and ongoing engagement. The opportunity is to transform a testing catalog into a consumer health destination, drawing on Labcorp’s laboratory infrastructure, service-center footprint, scientific credibility, and trusted brand. The position is part of the Consumer Digital Product and Platform team and is based at 10 Moore Drive, North Carolina. It is hybrid, with a minimum of three days per week in the office and two days working remotely. The role manages the digital product operating and capital budgets and leads product, customer experience, and user experience teams while working closely with internal functions and external partners. The position is eligible for an annual bonus under the Labcorp Bonus Plan, subject to corporate and/or business-segment performance and individual performance modifiers. Compensation may also include discretionary short- and long-term incentive packages. Employees regularly scheduled to work 20 or more hours per week are eligible for comprehensive benefits, including medical, dental, vision, life, short- and long-term disability, 401(k), paid time off or flexible time off, tuition reimbursement, and an employee stock purchase plan. Eligibility details and exceptions are provided in the posting.

Requirements

12 or more years of experience in digital product management, with demonstrated accountability for consumer growth metrics such as acquisition, conversion, retention, lifetime value, NPS, and CSAT.
4 or more years of experience managing product teams and owning an end-to-end consumer digital experience.
A demonstrated history of developing and executing product and UX/CX strategies and leading a product organization.
Fluency and a track record in designing, developing, and launching AI-based products in a highly regulated industry setting.
Experience operating within or alongside large, complex enterprises.
Hands-on experience with Adobe Experience Cloud (AEM, Commerce, Analytics, Journey Optimizer) or equivalent e-commerce infrastructure.
Ability to lead and develop high-performing product, customer experience, and user experience teams.
Ability to drive strategic priorities in a complex, matrixed environment.
Strong product strategy, roadmap ownership, and execution capabilities.
Ability to partner effectively across Digital Marketing, IT, Legal, Regulatory, and Clinical Affairs.
Data-driven decision-making using analytics, experimentation, and voice-of-customer insights.
Consumer-first mindset focused on acquisition, conversion, retention, and customer experience optimization.
Ability to manage operating and capital budgets and align investments with business objectives.
Excellent communication and interpersonal skills, including the ability to articulate complex concepts to a broad range of stakeholders.

Nice To Haves

4 or more years of experience scaling a consumer business that monetizes through predictable, recurring customer relationships and expands customer lifetime value.
4 or more years of experience in healthcare or another regulated industry.

Responsibilities

Own the OnDemand digital product vision and strategy, setting direction to optimize customer acquisition, experience, and retention in alignment with business objectives and market needs.
Define objectives and milestones, establish measures of success, and assess progress toward strategic goals.
Define and create an end-to-end consumer digital experience across web and mobile, from discovery and purchase through testing management, results delivery, and ongoing engagement.
Benchmark consumer health and wellness platforms and implement a leading customer experience.
Own a unified experience across OnDemand and other Labcorp customer-facing platforms.
Own a unified roadmap spanning the consumer journey, with emphasis on direct-to-consumer purchasing and retention.
Sequence the roadmap against team capacity with OnDemand and enterprise leaders, continually prioritize work, and make tradeoff decisions.
Establish analytics instrumentation, experimentation, and voice-of-customer inputs; use findings to improve consumer health metrics.
Manage the digital product operating and capital budgets and align them with roadmap priorities and resources.
Lead a team that converts roadmap priorities into buildable plans with strong design vision and quality.
Build, develop, and coach a high-performing product, customer experience, and user experience team, and establish a product-led operating model.
Foster a collaborative, high-performance culture.
Partner with Digital Marketing and enterprise IT to deliver roadmap elements using other Labcorp platforms and improve the customer journey and business growth.
Partner with Legal, Regulatory, and Clinical Affairs to ensure compliance with regulated product-development standards and incorporate consumer trust, transparency, and data privacy into the product experience.
Work with priority third-party health, wellness, and marketing partners to develop co-branded digital experiences and consumer solutions.

Benefits

Annual bonus under the Labcorp Bonus Plan, subject to corporate and/or business-segment performance and individual performance modifiers.
Potential discretionary short- and long-term incentive packages.
Medical insurance.
Dental insurance.
Vision insurance.
Life insurance.
Short- and long-term disability coverage.
401(k).
Paid time off (PTO) or flexible time off (FTO), subject to eligibility and schedule exceptions.
Tuition reimbursement.
Employee stock purchase plan.