Executive Director, Strategy
About The Position
The Executive Director, Strategy leads communications planning across a client portfolio and serves as a trusted strategic partner to clients. The role develops portfolio-wide strategies that guide planning and investment teams, and ensures strategy is carried through from inception to execution in support of brand and business objectives. The Executive Director architects communications blueprints, works with partner agencies, and makes the case for their delivery. They advance PHD’s strategic product through industry-leading work, provide vision and direction to agency teams, and inspire clients and colleagues to use media creatively as a lever for growth. The role also contributes to the wider communications planning community through thought leadership, training, and inspiration. A core responsibility is mastering and implementing Omni Workflow across campaigns. Workflow is PHD’s campaign-planning workspace within Omni, OMG’s marketing orchestration and insights platform, enabling collaboration across research, audience building, channel selection, and optimization. The Executive Director maintains client and internal relationships, measures communications effectiveness, and helps drive client businesses and the agency forward.
Requirements
- 10+ years of industry experience.
- Proven track record implementing holistic communications-planning strategies that connect brands with people across the journey.
- Proven ability to manage multiple projects across multiple categories and teams simultaneously.
- Collaborative and empathetic nature, with a passion for diversity.
- Comfort communicating with and managing C-suite executives.
- Ability to lead and inspire large teams and individuals.
- Ability to foster and grow curiosity within teams.
- Demonstrated examples of applying key consumer insights to big ideas and communications strategy across disciplines.
- Experience integrating creative, media, PR, and in-store disciplines into a singular strategic communications approach.
- Senior client relationship management experience.
- Thorough knowledge of advertising, marketing, and media principles.
- Basic knowledge of underlying disciplines such as psychology, economics, and journalism.
- Thorough knowledge of media dynamics, including how media elements perform individually and together and how they change.
- Passion for pop culture, trends, and consumer behavior motivations.
- Strong presentation and storytelling skills to convince and inspire senior client partners.
Responsibilities
- Lead communications planning across the client portfolio and serve as a trusted client partner.
- Develop portfolio-wide strategies that guide planning and investment teams toward business success.
- Ensure strategies are executed effectively from inception through execution.
- Architect communications blueprints, collaborate with partner agencies, and justify delivery against client brand and business objectives.
- Advance PHD’s strategic product through industry-leading work and provide vision and direction to PHD teams.
- Inspire media planning teams, clients, and external teams to use media creatively as a lever for growth.
- Represent expertise across media channels and maintain working familiarity with marketing disciplines.
- Manage client relationships and provide strategic initiatives and thinking.
- Maintain relationships with all teams working on the client’s business.
- Measure communications-plan effectiveness internally through alignment and externally through brand and business growth.
- Master and implement Omni Workflow across every campaign.
- Contribute to the communications planning community through thought leadership, training, and inspiration.
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What This Job Offers
Job Type
Full-time
Career Level
Executive
Education Level
No Education Listed
