Executive Director, Product Strategy

Labcorp • Durham, NC

1d • Hybrid

About The Position

Labcorp is seeking an Executive Director of Product Strategy to own and lead the digital product strategy, vision, and experience for Labcorp OnDemand, a rapidly growing direct-to-consumer testing business. This leadership role has end-to-end accountability for product strategy, the digital customer experience, e-commerce, and the roadmap across the consumer journey—from discovery and purchase through testing, results delivery, and ongoing engagement. The opportunity is to transform a testing catalog into a consumer health destination by leveraging Labcorp’s national laboratory and service-center infrastructure, scientific credibility, and trusted brand.

The role leads a team responsible for translating roadmap priorities into buildable plans and developing a high-performing product, customer experience, and user experience organization. It works closely with Digital Marketing, enterprise IT, legal, regulatory, clinical affairs, and external health, wellness, and marketing partners. The position also manages the digital product operating and capital budgets and uses analytics, experimentation, and customer feedback to improve consumer health metrics.

This is a hybrid position at 10 Moore Drive, North Carolina, with at least three days per week in the office and two days working remotely. The position is eligible for an annual bonus under the Labcorp Bonus Plan and may include discretionary short- and long-term incentive packages. Employees regularly scheduled to work at least 20 hours per week are eligible for comprehensive benefits, including medical, dental, vision, life, short- and long-term disability, 401(k), paid time off or flexible time off, tuition reimbursement, and an employee stock purchase plan.

Requirements

• At least 12 years of experience in digital product management, with demonstrated accountability for consumer growth metrics such as acquisition, conversion, retention, lifetime value, NPS, or CSAT.
• At least 4 years of experience managing product teams and owning an end-to-end consumer digital experience, with a record of developing and executing product and UX/CX strategies and leading a product organization.
• Demonstrated fluency and a track record in designing, developing, and launching AI-based products in a highly regulated industry setting.
• Experience operating within or alongside large, complex enterprises.
• Hands-on experience with Adobe Experience Cloud (AEM, Commerce, Analytics, Journey Optimizer) or equivalent e-commerce infrastructure.
• Ability to lead and develop high-performing product, customer experience, and user experience teams.
• Ability to drive strategic priorities in a complex, matrixed environment.
• Strong product strategy, roadmap ownership, and execution capabilities.
• Ability to partner effectively across Digital Marketing, IT, Legal, Regulatory, and Clinical Affairs.
• Data-driven decision-making skills using analytics, experimentation, and voice-of-customer insights.
• Consumer-first mindset focused on acquisition, conversion, retention, and customer experience optimization.
• Ability to manage operating and capital budgets and align investments with business objectives.
• Excellent communication and interpersonal skills, including the ability to articulate complex concepts to a broad range of stakeholders.

Nice To Haves

• At least 4 years of experience scaling a consumer business monetized through predictable, recurring customer relationships and expanding customer lifetime value.
• At least 4 years of experience in healthcare or another regulated industry.

Responsibilities

• Own the OnDemand digital product vision and strategy, optimizing customer acquisition, experience, and retention in alignment with OnDemand objectives and market needs.
• Define objectives, milestones, and measures of success for the product strategy.
• Create a best-in-class end-to-end consumer digital experience across web and mobile, covering discovery, purchase, testing management, results delivery, and ongoing engagement.
• Benchmark consumer health and wellness platforms and implement a category-leading experience.
• Own a unified experience across OnDemand and other Labcorp customer-facing platforms.
• Own and prioritize a unified roadmap spanning the consumer journey, with emphasis on direct-to-consumer purchasing and retention; sequence work against team capacity and make tradeoff decisions with OnDemand and enterprise leaders.
• Establish analytics instrumentation, experimentation practices, and voice-of-customer inputs, and use findings to improve consumer health metrics.
• Manage the digital product operating and capital budgets and align investments with the roadmap and resources.
• Lead the OnDemand platform team in turning roadmap priorities into buildable plans with high-quality design.
• Build, develop, and coach a high-performing product, customer experience, and user experience team, and establish a product-led operating model.
• Partner with Digital Marketing and enterprise IT to deliver roadmap elements using other Labcorp platforms and improve the customer journey and business growth.
• Partner with legal, regulatory, and clinical affairs teams to ensure compliance with regulated product-development standards and incorporate consumer trust, transparency, and data privacy into product design.
• Collaborate with priority third-party health, wellness, and marketing partners to develop co-branded digital experiences and solutions for consumers.

Benefits

• Annual bonus under the Labcorp Bonus Plan, subject to corporate and/or business segment performance and individual performance modifiers.
• Potential discretionary short- and long-term incentive packages.
• For employees regularly scheduled to work 20 or more hours per week: medical, dental, vision, life, short- and long-term disability, 401(k), paid time off or flexible time off, tuition reimbursement, and employee stock purchase plan.

What This Job Offers

• Job Type: Full-time
• Career Level: Executive
• Education Level: No Education Listed