Executive Director, North America Institutional & Retirement Marketing

JPMorgan Chase & Co. • New York, NY

8d

About The Position

At J.P. Morgan Asset Management, we are committed to harnessing the power of
Generative AI to transform our marketing capabilities. We seek candidates who
are passionate about experimenting with the latest Gen AI tools and eager to
help shape the future of marketing in a rapidly evolving industry. If you thrive
on staying ahead of emerging trends, enjoy hands-on experience with cutting-edge
technology, and are excited to collaborate with a diverse team of creative
experts, we invite you to join us. Together, we’ll explore new possibilities in
marketing strategy formulation, content creation, and analytics—empowering our
teams to adapt and excel in a new marketing era.

As an Executive Director of North America Institutional & Retirement Marketing
within the Asset & Wealth Management team, you will lead high-impact,
high-visibility marketing initiatives across various sectors including defined
benefit, endowment, foundation, healthcare, and retirement/401(k) plans. Your
role will involve ensuring our marketing strategies effectively appeal to
institutional and retirement audiences, and successfully position our
comprehensive solutions. You will also work closely with cross-functional teams
to promote engagement and business success.

Requirements

• 15+ years of marketing experience in asset management, retirement, or wealth management.
• Experience in leading cross-segment and top-tier initiatives.
• Ability to challenge conventions and develop unique marketing programs across owned, earned, and paid channels.
• Insight-driven with the ability to understand institutional and retirement client needs.
• Innovative mindset with the ability to develop competitive marketing programs.
• Ability to develop relationships and lead through influence.
• Effective collaborator with the ability to work independently.
• Strong project management skills with attention to detail.
• Excellent communication skills, both written and verbal.
• Proficiency in Microsoft Word, PowerPoint, and Excel.

Nice To Haves

• Experience with institutional asset management and defined contribution/retirement clients.
• Strong relationship-building skills across sales, marketing, and other functional partners.
• Proven track record of building credibility and trust in a matrix organization.
• Ability to work across multiple locations and partner with people at all levels.
• Ability to employ an experimental mindset to test and scale marketing enhancements.

Responsibilities

• Partner with the Head of North America Institutional & Retirement Marketing to develop strategies that support defined benefit, defined contribution, and other key client segments.
• Lead large-scale, cross-segment marketing initiatives in collaboration with Marketing, Sales, and other teams.
• Foster a culture of experimentation, intellectual curiosity, and continuous improvement, encouraging the adoption of new technologies and approaches.
• Develop and manage digital client journeys for institutional and retirement audiences.
• Oversee digital communications, ensuring alignment with engagement objectives.
• Employ data-driven decision-making to enhance marketing measurability and ROI.
• Build and manage data reporting frameworks to support business objectives.
• Cultivate a collaborative culture that values diversity of thought and experience.
• Build trust and partnerships across lines of business, regions, and marketing centers of excellence.

Benefits

• We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.

What This Job Offers

• Job Type: Full-time
• Career Level: Executive
• Education Level: No Education Listed