Senior Marketing Director, North America

The Access Group•Newton, MA

20h•Hybrid

About The Position

Access is looking for a Senior Director of Marketing to lead the North American marketing efforts for Access Hospitality, one of the most ambitious technology businesses in global hospitality. This role is for someone genuinely excited about building, not just maintaining, and will be pivotal in defining modern B2B hospitality marketing in the US. Access Hospitality offers a category-defining platform with agentic AI at its core, spanning various hospitality functions. The North American market is at an inflection point, building on the Paytronix acquisition, and this role will drive further expansion. The ideal candidate will leverage the depth of capability built in the UK and Europe, explore AI opportunities, and define the company's presence in the US market. This is not a role for someone seeking a large team to delegate to or a quiet life managing budgets, but rather for an individual who wants to make a significant impact and shape the industry.

Requirements

Currently operating at Director level in a B2B SaaS or technology business — you've already demonstrated you can set strategy, not just execute it.
Track record of building demand in a complex, multi-product or multi-brand environment.
Hands-on experience across the full marketing mix: content, digital, events, ABM, product marketing.
You use AI tools habitually and creatively — in your own workflow and in how you run campaigns.
Comfortable with modern martech stacks (CRM, MAP, intent data, analytics) and capable of operating them intelligently rather than just overseeing them.
You can speak authentically about AI's role in hospitality and what it means for operators.
A builder's mentality — you're energized by creating things that don't exist yet.
High output, low ego — you don't need a big team to feel successful; you need impact.
Strong commercial instincts — you understand P&L, deal economics, and how marketing connects to revenue.
Exceptional communicator — credible with C-suite stakeholders internally and externally.
Curious about the international picture — you want to understand what Access is doing globally and bring the best of it to the US.

Nice To Haves

Experience in hospitality technology, F&B, or adjacent verticals is a strong advantage.

Responsibilities

Own the North American marketing strategy — from brand awareness through to pipeline generation and customer expansion.
Drive the Access Hospitality story in the US market — Paytronix is the starting point, not the ceiling.
Build an AI-first marketing engine — not as a talking point, but as an operating principle.
Partner with Sales on pipeline — ABM, demand generation, and a GTM approach that's tightly integrated with the commercial team.
Lead and develop a lean, high-performing team — you'll manage and grow a focused North American marketing function.
Influence the global marketing agenda — as a senior leader you'll have a voice in the broader Access Hospitality marketing direction, contributing your market knowledge and commercial instincts to shape strategy beyond North America.
Sit at the North American Leadership table —you'll partner with the full leadership team to realize cross-functional opportunities and be a credible spokesperson on marketing-related topics to external audiences.