Executive Director, Marketing, PR, & Communications

Peralta Community College District•Oakland, CA

About The Position

Under administrative direction, this position provides strategic leadership and oversight for district-wide marketing, public relations, and communications; oversees public information, media relations, marketing campaigns, digitial and print communications, and ensures alignment of messaging across all colleges and departments. This role is responsible for developing and executing an integrated communications strategy that advances institutional visibility, supports enrollment goals, strengthens community engagement, and enhances the District’s brand.

Requirements

Bachelor’s Degree with a major in public relations, journalism, marketing or related communications field.
Five (5) years of progressively responsible professional experience in public relations, journalism, communications, or marketing, including management of staff and comprehensive communication programs.
Demonstrated understanding of, sensitivity to and respect for the diverse academic, socioeconomic, cultural, disability and ethnic backgrounds of Peralta Colleges’ students, faculty, staff and community.

Nice To Haves

Experience in higher education or public sector communications.
Experience with digital marketing tools, analytics, and content management systems.

Responsibilities

Serves as the District’s primary public information officer, managing media relations, crisis communications, and public messaging.
Develops and implements a comprehensive, district-wide marketing and communications strategy aligned with institutional priorities, including enrollment growth and community engagement.
Builds and maintains relationships with media, community organizations, and key stakeholders to enhance the District’s visibility and reputation.
Provides strategic communications counsel to the Chancellor, Board of Trustees, and executive leadership team.
Oversees and ensures quality, consistency, and brand alignment across all District publications, advertising, websites, social media, and digital content.
Develop and implement strategies for effective, timely, and transparent internal communication across the District, supporting shared governance and institutional priorities.
Directs the development and production of brochures, newsletters, and multimedia communications.
Collaborates with college leadership, enrollment management, and academic departments to support recruitment, retention, and student success initiatives.
Supervises marketing, communications, and design staff; manages external vendors and consultants as needed.
Establishes metrics and evaluates effectiveness of marketing and communications efforts using data-driven decision-making.
Coordinates district-wide promotional activities and major announcements.
Attends and represents the District at Board of Trustees meetings and public events.
Performs other related duties as assigned.