EVP, Integrated Strategy

dentsu•USA - Remote - Massachusetts, MA

2d•$285,000 - $300,000•Remote

About The Position

You will help imagine, architect and operate an Intelligent Story System for a multi-brand healthcare enterprise at the executive level, setting the vision that orchestrates three interconnected business units - consumer retail operations, pharmacy benefit management, and health insurance - ensuring every strategic decision, creative expression, and media deployment radiates from a powerful idea. This leadership role demands mastery of two disciplines that most separate: Brand Strategy and Connected Strategy. You have spent your career developing deep expertise in both. You don't translate between them. You hold them as one integrated practice. You lead the creation of Catalyzing Ideas. You orchestrate their deployment. You're persuasive in the C-suite. You grow their business and that strengthens our relationship. You develop the next generation of integrated leaders. You are the strategic authority on how three interconnected brands move as one. You will report to the Chief Strategy Officer.

Requirements

13+ years strategy experience with deep expertise in BOTH creative strategy AND media strategy
Demonstrated mastery of both disciplines - not sequential experience, but genuine fluency in how ideas and media interact
Proven track record defining strategic ideas, not just executing them
Leadership experience building and developing teams
Enterprise-level relationship management; comfort briefing C-suite
Deep understanding of how systems work- not just campaigns, but interconnected strategic systems
Comfort holding complexity: three brands, multiple audiences, multiple signals, one coherent force
Ability to operate at 30,000-foot strategic level AND in the work itself
Evidence that you think about how ideas propagate and compound, not just how they perform in a single moment

Responsibilities

Shape and create the Catalyzing Idea(s) that will help orchestrate across three distinct business units with sophistication and specificity
A builder of brand worlds that dimensionalize ideas- articulating character, conviction, and edges with rigor and specificity that drives great creative work
Develop the strategic narratives that help enterprise leadership understand not just what you're doing, but why it matters and how it moves their business
Bring the same strategic depth to idea development as to system deployment. The ideas are the work. They are not secondary to execution, and brave ideas matter.
Architect an Intelligent Story System: defining WHERE ideas reach the right audiences across all three business units and orchestrating HOW they show up in context
Identify audience signals that inform where and when each idea becomes urgent and inevitable
Ensure that as the system expands across channels, moments, and audiences, coherence never breaks. Every execution- whether retail media, pharmacy communications, or insurance education- radiates from the same idea
Lead creative, media, product, and retail teams to rally around the idea itself, not fracture into tactics. Help them understand they're part of something bigger than their discipline, and why their piece matters to the whole.
Hold the enterprise perspective. You are the leader who sees where all three brands can move together and where they must move independently
Identify strategic opportunities where one idea scales across all three business units (creating compounding effect) and where each business unit needs its own force (creating specificity)
Create conditions where the three brands strengthen each other, not cannibalize each other
Think in both languages simultaneously, from idea through deployment. You are fluent in creative strategy AND media strategy- not choosing between them, but weaving them together around an idea
You understand how media strategy informs which ideas can scale, which audiences you can reach, where cultural moments live. You understand how creative strategy demands certain media contexts to land. You hold both truths at once
Brief media and creative leaders not as separate functions receiving strategy, but as strategic partners who help shape how ideas move in the world
Build and steward a mission-critical relationship by delivering integrated work that creates visible business impact for enterprise leadership
Position yourself as the strategic authority the enterprise turns to when the question is "how do our brands behave?" or "what's the opportunity we're missing?"
Create the conditions where integrated strategy becomes not a nice-to-have, but fundamental to how their enterprise operates
Help assemble and lead a world-class team that embodies integrated thinking at every level
Recruit for depth, not just breadth. You want strategists who are genuinely fluent in both creative and media thinking, not people who dabble in both
Develop the next generation of strategists who understand systems thinking, not just tactical execution
Create psychological safety where team members are empowered to challenge siloed thinking and contribute strategic ideas, not just execute briefs
A servant leader. Your actions help create our culture
Create a learning agenda that tracks whether the system is actually working. Use measurement not as reporting, but as feedback. Let data inform how you tune the system for the next cycle