Events Sponsorship Packaging Director

Hearst • New York, NY

3d • Hybrid

About The Position

Help shape the future of live experiences at Hearst Magazines by creating innovative sponsorship opportunities that connect world-class brands with highly engaged audiences. As our Events Sponsorship Packaging Director, you'll develop strategic, scalable solutions that fuel revenue growth while enhancing the attendee experience across an exciting portfolio of premium consumer and B2B events.

Requirements

• 8+ years of experience in sponsorship strategy, experiential marketing, media sales strategy, integrated marketing, or equivalent experience.
• Demonstrated success packaging large-scale consumer events, media sponsorships, or integrated marketing programs.
• Strong understanding of experiential marketing, branded content, cross-platform advertising, and integrated sponsorship solutions.
• Exceptional presentation, storytelling, communication, and relationship-building skills.
• Ability to influence and collaborate across a highly matrixed organization with multiple stakeholders.
• Strong analytical mindset with experience using performance insights to optimize sponsorship offerings.
• Proven ability to manage multiple priorities while delivering high-quality work in a fast-paced environment.

Responsibilities

• Develop scalable sponsorship architecture across Hearst's portfolio of marquee consumer, VIP, and industry events.
• Create integrated sponsorship packages that combine live experiences, digital media, social, branded content, commerce, and custom activations.
• Partner closely with Sales, Marketing, Editorial, Creative Strategy, and Event Production teams to build market-leading sponsorship opportunities.
• Establish sponsorship pricing strategies, inventory management processes, packaging standards, and tiered offerings across the event portfolio.
• Produce compelling sales materials, sponsorship one-sheets, presentation decks, and rate structures that support revenue growth.
• Identify new sponsorship products and revenue opportunities by monitoring industry trends, client needs, and emerging experiential marketing innovations.
• Collaborate with Revenue Operations to ensure sponsorship inventory is accurately tracked and effectively managed.
• Analyze sponsorship performance and develop case studies and insights that strengthen future offerings and support new business development.

Benefits

• Access to innovative training programs, immersive workshops, and exclusive industry events.
• Hybrid work flexibility.
• Employee Resource Groups.
• Medical insurance from Day 1.
• Dental insurance from Day 1.
• Vision insurance from Day 1.
• 401(k) plan with a generous company match.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed