Events & Sponsorship Specialist

Realityworks•Eau Claire, WI

1d•Hybrid

About The Position

Realityworks is seeking an Events & Sponsorships Specialist to join their team. This role is responsible for planning and executing tradeshows, conferences, sponsorships, training events, and other industry experiences to increase visibility, engagement, and growth for Realityworks, Realityworks AI, and CreXo. The specialist will manage logistics, vendors, communications, and inventory, while also identifying new sponsorship opportunities and strengthening partnerships. This is a collaborative role focused on creating memorable experiences that drive business growth and elevate the company's presence in the education technology market.

Requirements

Associate or Bachelor’s Degree in Marketing, Sales, Business, Communications, or equivalent combination of education and directly-related experience.
Proficient in Microsoft 365 (Excel, Word, PowerPoint, Outlook).
Proficient with PC-based software programs and automated database management systems.

Nice To Haves

Previous experience working in a sales or marketing environment.
Experience coordinating events, trade shows, or educational conferences.

Responsibilities

Owns the planning, coordination, and execution of company participation in tradeshows, conferences, presentations, trainings, and special events.
Maintains the master tradeshow and event calendar and ensure critical deadlines, registrations, presentations, and logistics are completed accurately and on time.
Coordinates event preparation activities, including product organization, inventory management, picking, packing, shipping, and event readiness, while collaborating with part-time staff and internal teams as needed to ensure successful execution.
Maintains organized, accurate, and accessible event documentation, ensuring stakeholders have visibility into event plans, status, and requirements.
Partners with Sales and Marketing to maximize the value of tradeshows and events by identifying opportunities for lead generation, presentations, sponsorships, partnerships, and attendee engagement that drive marketing-qualified leads, sales opportunities, and brand awareness.
Builds and maintains relationships with conference organizers, educational associations, state and national partner organizations, and industry groups to identify additional opportunities for presentations, sponsorships, webinars, partnerships, thought leadership, and future event participation.
Collaborates with Sales, Marketing, Product Management, and external vendors to identify event goals, resource needs, and successful execution plans.
Manages tradeshow inventory, marketing collateral, event equipment, and learning aids, ensuring products are functional, clean, accurate, and event-ready.
Coordinates and tracks inbound and outbound shipments to ensure timely delivery of event materials and proactively address shipping or logistics issues.
Communicates event updates, risks, delays, and requirements to stakeholders, providing proactive follow-up and resolution of issues as they arise.
Tracks and reports sales and opportunity dollars generated from events to evaluate ROI and inform strategy.
Tracks event expenses, leads, revenue opportunities, and post-event feedback to support future planning and continuous improvement.
Identifies opportunities to improve event processes, organization, documentation, and execution.
Serves as backup support for event picking, packing, and shipping activities as needed to ensure event materials are prepared and delivered on time.
Performs other additional duties as assigned or required.