Events & Sponsorship Lead

The Lake Louise Ski Area Ltd•Lake Louise, AB

2d•Onsite

About The Position

This role leads the creation, promotion, and execution of dynamic, high-impact events and partnerships at a world-renowned ski resort, enhancing the guest experience and driving visitation year-round. This role blends strategic planning with hands-on delivery, overseeing event programming, sponsorship growth, cross-department collaboration, and team leadership to deliver memorable experiences that reflect Lake Louise’s reputation and vision.

Requirements

High School Diploma (required).
Education or certification in Marketing, Event Planning, or related fields.
Experience in planning and executing events of various sizes.
Intermediate to advanced skiing or snowboarding ability.
Ability to lift up to 40 pounds.
Valid driver’s license and access to a vehicle for early or late work hours.
Must provide proof of a valid work permit, visa, or other authorzation permitting employment in Canada .

Nice To Haves

Familiarity with Lake Louise Ski Resort, the Bow Valley region, local businesses, and environmental considerations is an asset.
Prior use of Click-up is an asset.

Responsibilities

Plan, advertise, promote, organize, and execute annual public-facing events (off and on-site) produced by the resort and/or in collaboration with third-party event planners, including demos and activations.
Monitor event performance metrics, attendance and participant feedback to identify and implement event strategies that align with resort objectives, seasonal priorities, enhance guest engagement, and improve overall event success.
Provide managerial oversight of the volunteer program, including recruiting and payment, while day-to-day coordination, scheduling and operations are supported by the Events Coordinator
Manage event logistics including permits, site plans, vendor coordination, equipment requirements, and operational timelines.
Ensure all events comply with resort policies and applicable health, safety, and risk management standards.
Develop contingency plans for weather-related or operational changes impacting event delivery.
Serve as the primary interdepartmental liaison, coordinating and communicating event requirements to ensure timely delivery of operational needs throughout planning, execution, and post-event activities.
Assist other departments during peak season (i.e. Guest Services, Food and Beverage).
Organize and manage all in-resort advertising, including bulletin boards, table-talkers, and TV ads for events.
Lead the coordination of off-site community events.
Liaise with Content Specialist to ensure events presence on social media.
Ensure website updates, weekly e-blasts, and news articles include relevant event and sponsorship content.
Assist the Marketing & Sales department with additional tasks (i.e. participating in photo shoots, hosting FAMs, etc).
Be available for media conversations regarding past and upcoming events in promotion of the resort.
Create an events calendar for both Summer and Winter season that aligns with the department and upper managements vision and strategic goals for the Resort.
Prepare and finalize Winter season events during Summer months; including the completion of wrap up reports, budgets, and updating partnership and sponsorship agreements.
Coordinate Summer events and work to create and increase Summer events with new ideas and proposals.
Prepare regular and timely event reports, budgets, including preparation of proposed budgets for the upcoming seasons and AFEs, purchase orders, and other administrative documentation in a timely manner.
Monitor event expenditures to ensure budgets remain within approved limits.
Lead the acquisition of new corporate event sponsorship and grow existing partnerships, setting benchmarks and revenue goals in collaboration with leadership.
Develop sponsorship decks and related materials to inform potential sponsors of opportunities.
Track and ensure the delivery of sponsorship agreements, expectations and deliverables, collaborating with internal teams to meet obligations.
Build and maintain relationships with external vendors, contractors, performers, and community partners.
Prepare event sponsorship performance reports, including return-on-investment metrics and partner recaps.
Evaluate sponsorship outcomes and identify opportunities for long-term partnership growth.
Collaborate with management to further develop the resort’s weddings program, setting clear benchmarks and sales & revenue targets.
Create and update marketing materials and wedding planning resources in conjunction with the marketing team.
Foster a collaborative team culture and support employee development through management, coaching and mentorship.
Ensure departmental procedures, documentation, and operational processes remain current and effective.
Complete payroll duties for Event staff; including time off approval, bi-weekly timecard approvals etc.
Training, monitoring, supervision and performance evaluation of employees/team.
Lead, direct & motivate all employees while working in a “hands-on” environment.
Create and maintain up to date training manual for Event staff.
Training of new employees in departmental procedures and expectation as well as safety.
Complete scheduling of staff to ensure adequate coverage and monitor staff performance.
Ensure event secretarial duties such as managing registrations, start lists, and producing results are being completed and up to date.
Provide weekly reports to the Director of Sales and Marketing.
Attend all Marketing departmental meetings.

Benefits

LLSR lift pass
Reciprocal discounts with other resorts
Free LLSR recreational opportunities including sightseeing gondola rides
Free employee transportation from Lake Louise Village
Food and Beverage discounts at designated cafeterias and restaurants
Friend and Family discounted day passes
Retail, Rental and Repair discounts
Staff rates at Skoki Backcountry Lodge
Complimentary tea, coffee and hot chocolate at designated cafeterias when you provide your own reusable mug
Employee recognition programs
Long Service Award programs
Opportunity for educational growth and development
Optional subsidized staff housing for full-time employees
Staff events, activities, and team building events throughout the season
RRSP matching contribution depending on length of service
Extended health care plan depending on length of service
Year-round employees may be eligible for spousal and family passes