Events Specialist

Ariston Group•Providence, RI

46d•Onsite

About The Position

The Events Specialist plays a central role in planning, executing, and optimizing events that strengthen brand awareness, support demand generation, and deepen engagement with key audiences. This position blends creativity with operational excellence, ensuring every event — virtual, in‑person, or hybrid — delivers a cohesive brand experience and measurable marketing impact. Working with input and direction from the respective Marketing Managers, you will be responsible for the following activities, not limited to: Event Strategy & Planning Develop event concepts aligned with marketing goals, audience needs, and brand positioning. This may include trade shows, expos, rep events, sales events, training and others. Build detailed project plans, timelines, and budgets for all assigned events. Conduct research to identify event opportunities, industry conferences, sponsorships, and partnership options. Collaborate with cross‑functional teams (marketing, product marketing, sales) to define event objectives and success metrics. Event Execution & Logistics Manage end‑to‑end logistics including venue and vendor coordination, catering, A/V needs, etc. Oversee registration platforms, event communications, and any instructions or guides for sales teams or presenters. Coordinate shipping, booth setup, branded materials, and on‑site staffing for trade shows and conferences. Serve as on‑site lead during events, ensuring smooth operations and quick problem‑solving. Marketing & Promotion Partner with the broader marketing team to develop promotional campaigns, email sequences, landing pages, and social content for events. Ensure all event materials reflect brand guidelines and messaging consistency. Support lead‑generation efforts by integrating event activities with CRM and marketing automation systems. Post‑Event Reporting & Optimization Track KPIs such as attendance, engagement, lead quality, and ROI. Prepare post‑event reports with insights, performance analysis, and recommendations for future improvements. Maintain an organized archive of event assets, vendor contacts, and best practices.

Requirements

Bachelor’s degree in Marketing, Communications, Business, Event Management, or a related field.
2-5 years’ experience of experience in event planning, marketing events, and trade shows.
Excellent organizational skills, ability to manage planning of multiple events at the same time.
Experience working in a fast‑paced marketing environment with cross‑functional collaboration.
Excellent communication and vendor‑management abilities.
Creative problem‑solver with a strong eye for brand experience and audience engagement.
Comfortable working on‑site at events, sometimes requiring travel or non‑standard hours.
Strong collaboration skills.

Nice To Haves

Proficiency with event platforms (e.g., Cvent, Eventbrite), CRM/marketing automation tools (e.g., HubSpot, Salesforce), and basic design tools is a plus.

Responsibilities

Develop event concepts aligned with marketing goals, audience needs, and brand positioning. This may include trade shows, expos, rep events, sales events, training and others.
Build detailed project plans, timelines, and budgets for all assigned events.
Conduct research to identify event opportunities, industry conferences, sponsorships, and partnership options.
Collaborate with cross‑functional teams (marketing, product marketing, sales) to define event objectives and success metrics.
Manage end‑to‑end logistics including venue and vendor coordination, catering, A/V needs, etc.
Oversee registration platforms, event communications, and any instructions or guides for sales teams or presenters.
Coordinate shipping, booth setup, branded materials, and on‑site staffing for trade shows and conferences.
Serve as on‑site lead during events, ensuring smooth operations and quick problem‑solving.
Partner with the broader marketing team to develop promotional campaigns, email sequences, landing pages, and social content for events.
Ensure all event materials reflect brand guidelines and messaging consistency.
Support lead‑generation efforts by integrating event activities with CRM and marketing automation systems.
Track KPIs such as attendance, engagement, lead quality, and ROI.
Prepare post‑event reports with insights, performance analysis, and recommendations for future improvements.
Maintain an organized archive of event assets, vendor contacts, and best practices.