Events Manager

Fasken•Toronto, ON

13d•CA$95,000 - CA$110,000•Hybrid

About The Position

Fasken is looking for an experienced Events Manager to join our Firmwide Marketing Communications Team. The Events Manager is accountable for the design, development and delivery of Fasken’s Firmwide events strategy and its internal events program. The successful candidate will deliver a portfolio of strategic, high-impact programming for clients, potential clients and internal firm members. The role is hybrid with office presence required at minimum two (2) days per week.

Requirements

Post-secondary education in marketing, event planning or other relevant experience, preferably within a professional services environment
Minimum 6-8 years experience, including with large multi-stakeholder events
Experience running hybrid events and employing technology to maximize impact of virtual events
Strong executive presence and the ability to engage confidently with senior
Negotiation and management skills essential
Ability to liaise with and build consensus among stakeholders and incorporate business strategy to tailor event activities
Knowledge of venues across markets (particularly Toronto) and food and wines
Creative thinker and problem solver with excellent attention to detail
Highly organized with the ability to work to tight deadlines
Proactive and forward-thinking
Highly collaborative and adept at developing strong working relationships
Advanced knowledge of MS Office – Teams, Word, Excel and PowerPoint
Experience using a CRM system, e-marketing platforms
Flexibility with working hours when required

Nice To Haves

AI technology an asset

Responsibilities

Develop and implement the firm’s external event strategy to help realize firm business development objectives
Work with Firm partners, senior leadership, lawyers and colleagues across offices to lead development and execution of all Firmwide events, including participation and delegations to conferences in other
Work closely with Marketing-Communications and Business Development colleagues to ensure targeted invitations, amplification of event content, and targeted attendee follow-up support to lawyers and practice groups
Coordinate advance logistics (room reservations and layout, audio-visual needs, invitations) and day-of execution as related to in person and/or in virtual events
Prepare timelines and budgets for events and ensure key firm members are kept informed of progress and that the event is delivered in line with objectives
Establish event KPIs and then gather and analyze information to review and report on performance of events and ensure continuous improvement
Source, manage and maintain relationships with external suppliers and preferred vendors
Bring forward new and creative ideas to help Fasken maintain a strong competitive edge through high-quality events
Propose initiatives to improve participant satisfaction as well as internal client satisfaction
Keep up to date with events trends and leverage firm and market data to support event strategies, working closely with the CRM and data team in particular
Manage the practice group and special group event budgets and validate spend against the budget throughout the year
Collect and analyze feedback, including results and presenting them to leadership
Oversee the event tracker to provide quarterly
Identify opportunities to improve workflows and processes for internal and external events, introducing tools/templates as needed. Ensure adoption of AI tools to create efficiencies.
Understand business objectives and collaborate with the firm’s Business Development team, data analytics team and the Marketing-Communications team in maximizing impact of external events activity.